Speech - 987 Words

SPECIFIC PURPOSE: By the end of my speech, my audience will know the history of Walt Disney, his invention of Disney World, and how his invention has impacted people. THESIS STATEMENT: To pay tribute to Walt Disney, the inventor of Disney World, I will share with you a brief history of Walt Disney, his invention of Disney World, and how his invention has impacted people. Walt Disney INTRODUCTION I. Attention-getter: How many of you have been or at least heard of a place call Disney World? II. Establish your credibility: Well I am pretty sure majority of you have heard or been to Disney World. III. Relate topic to audience: Disney world is a magical place that brings a lot of smiles and excitement too many people; I have†¦show more content†¦3) Their first deal was with the New York distributor Margaret Winkler, to distribute their cartoons (â€Å"Walter†, Paragraph 7). 5. Disney later went on to perfect his animated cartoons. B. The history of Walt Disney also continues with his outstanding inventions that he developed. 1. Walt Disney was an American motion-picture and television producer and showman, famous as a pioneer of cartoon films and as the creator of Disneyland and Disney World theme parks (â€Å"Walter†, Paragraph 1). 2. According to Bio.com article call â€Å"Walter Elias Disney†, â€Å"He won 22 Academy Awards during his lifetime , and was the founder of theme parks Disneyland and Walt Disney World† (â€Å"Walter†, Paragraph 2). [Transition: The second thing I would like to share to you is his invention of Disney World.] II. Main Point—The production of Walt Disney theme park, Disney World, has an fascinating or intriguing story to it. A. According to Walt Disney World History, from WDWmagic.com â€Å"Walt Disney World is a tribute to the philosophy and life of Walter Elias Disney and to the talents† (â€Å"Walt†, Paragraph 1). 1. Walt Disney World was opened to the public in 1971 (â€Å"Walt†, Paragraph 2). 2. Disney world is an amusement theme park that provides many options to the public. a. Such as; shopping, shows, dining, entertainment, and ect†¦ 3. The resort continuesShow MoreRelatedSpeech Commencement Speech Analysis1097 Words   |  5 Pagesabout her personal experiences. She is a direct source speaking about 1st hand knowledge. Message – Live life with integrity. Follow your passion and stay true to yourself. Channel – The channel that I viewed this speech in was an online video. The original audience was viewing the speech live. Listener – The initial intended listeners were the students of the Tulane University Class of 2009. Chapter Five – Selecting a  Topic  and a Purpose Specific Purpose – Ellen wished to congratulate the classRead MoreThe Importance Of A Speech On The Audience904 Words   |  4 PagesWhen making a speech, it is important that the speaker understands who their audience is. By understanding the characteristics of their listeners, the speaker is able to tailor their speech so that it involves topics that interest the audience. The listeners will then be more attentive and interest in listening to the message. In this Communication class, my classmates are my audience because they are the ones who will be listening and giving me feedback. In order to make effective speeches, thereRead MoreInformative Speech Essay855 Words   |  4 Pagestype of speech would the speaker choose. Well chapter 13 contents the creative process for informative speaking. What informative speaking is how to choose a focused informative topic, how to conduct a research and informative outline? The chapter also contains how to organize the body, introduc tion, and conclusion of the informative speech. Lastly chapter 13 contents explain how to prepare to present the speech and evaluate and informative speech. In order to make a well informative speech the speakerRead MoreSpeech : Speech And Speech1735 Words   |  7 Pagestheir speech and communication skills, are often hard to understand; however, having a speech disorder, such as a stutter, on top of that may make it near impossible for anyone to understand what that child is struggling to say. Stuttering is just one of the many speech disorders that make children’s speech even harder to understand. Even sentences that might be a basic sentence to say might come out muffled, broken up, or distorted in some other way, if a child has a stutter or another speech deficiencyRead MoreThe Speech Was A Success908 Words   |  4 PagesOverall, I believe that our speech was a success. Sonia and I wrote our outline together and we followed Toulmin logic for our format. We started with the board point that everyone know driving under the influence is dangerous and then narrowed by adding how many people get multiple DUI and finally the consequences of driving under the influence. In this way, we had a logical and persuasive argument that we both understood. We also decided who would speak which parts on Friday which meant thatRead MoreStrengths And Weaknesses Of A Speech762 Words   |  4 Pagesfirst speech. I ended up with almost a perfect score 49/50! I was very proud of myself for presenting, I was so nervous at the time and didnt want to present, but seeing how supportive and respectful my classmates were towards everyone it definitely gave me courage . The reason why I think I received the grade I did was because I spoke about something I truly loved, it was almost effortless which made it easy to deliver the speech. I was able to communicate my excitement well.After this speech I toldRead MoreSpeech Critique: Sermon850 Words   |  4 Pagesyou go to church knowing you will be preached to about Jesus and God, it isnt just that. There are life lessons to be learned and they can be applied to everyday life and he did a really good job at teaching us something meaningful through his speech, which isnt easy to do. He used a thesis, posing a question if we truly know what means to be baptized and if we are truly living our lives as disciples of Jesus Christ. He began by telling a story about the bible and Jesus baptism, then explainedRead MoreSpeech : Freedom Of Speech1364 Words   |  6 Pages Even though freedom of speech can be tricky, understanding what can be said under the first amendment is key. This will give you more confidence when you re talking about current events, it ll inhibit social interaction, but the biggest reason of all is understanding your rights will keep you out of jail. Even the supreme court struggles to determine what exactly constitutes protected speech. When trying to see if your covered by the first amendment, certain questions have to be displayed. AreRead MoreGraduation Speech : A Speech1403 Words   |  6 PagesIn the commencement speech entitled â€Å"This is Water,† the speaker came to highlight to the graduates at the commencement ceremony, what t he â€Å"real world â€Å"was like because he thought they are not alert enough to know. He made reference to this through the anecdote at the beginning where the two young fish didn’t know what water was and of course water is life to fishes. Therefore, the speaker found it necessary to tell what life was really about through a commencement speech because of his opinion thatRead MoreSpeech : The Freedom Of Speech Essay1624 Words   |  7 Pagesthe United States are privileged to the freedom of speech under the First Amendment, but the constitutional limits of the freedom of speech have been questioned on multiple occasions. Citizens of the United States have called upon the Supreme Court numerous times to interpret the meaning of the First Amendment, and the court has censored some forms of speech such as obscene speech --which has been prohibited--and indecent or pornographic speech--which has been regulated (Barrett, 1999). Public and

Alcohol and Cigarette Advertisement Essay - 948 Words

Alcohol and Cigarettes Advertisement How would you feel if one of your family members or close friends told you they have a lung disease or cancer? According to a 1992 national household survey on alcohol, about 7.5% of the United States population (That is about 14 million Americans) abuse or are dependent on alcohol. Also, a recent 2004 Center for Disease Control (CDC) survey indicated that about 21% of US adults are current cigarette smokers. (That is about 44.5 million people).Let me repeat that. These numbers are from 2004. I’m guessing these numbers have increased in the last four years. These numbers are incredible since everyone realizes how damaging alcohol abuse and cigarette smoking can be. After reading a number of†¦show more content†¦Bryan’s last words were to his son, he told his son Louis â€Å"this is what happens to you when you smoke. â€Å" Cigarette smoking and alcohol drinking can be very deadly. On October 9, 2007, CDC reported that each year about 438,000 people in the United States die from illnesses related to cigarette smoking. Cigarette smoking has caused many deaths, alcohol drinking has almost cause equally as much deaths a year. The National Institute on Alcohol Abuse and Addiction reported that more than 100,000 Americans deaths are caused by excessive alcohol consumption. According to a professional American doctor, cigarettes killed more Americans than AIDS, alcohol, car accidents, murders, suicides, drugs and fires combined. Most of these deaths may have occurred because people started smoking and drinking because of the advertisements. Cigarettes and alcohol advertisements are affecting a lot of people. Once you enter any city in the US, the first thing you’re going to see is an advertisement of cigarettes or alcohol on a billboard. Who in here has seen those Absolut Vogue ads? Those ads and many other ads have been shown in famous newspapers and magazines, magazine and newspapers such as the New York Times, Entertainment Weekly and Rolling Stone, even in outdoor life. Alcohol ads lie. Jean Kilbourne, a media scholar said â€Å"an alcohol advertisement does create a climate in which dangerous attitudes toward alcohol are presented as normal and appropriate.†Show MoreRelatedUnderage Alcohol Drinking And Cigarette Smoking1398 Words   |  6 PagesThe underage alcohol drinking and cigarette smoking has been a consistent problem for the last few decades. Majority easily blame marketing advertisements to this problem particularly to the rising percentage of alcohol, cigarette, and drug abuse among teens. While this may seem unfair to marketing industry, there may be some truth to that according to research. This study will focus on the probability to ban marketing advertisements of alcohol, cigarette and medically prescribed substances as theRead MoreThe Effects Of Advertising On Teens On The World Today1232 Words   |  5 PagesCommunication Complications in Advertisements Teenagers views on the world today Advertisements surround us, and everyday they affect the unknowing minds of the younger generations. Researches have been investigating this topic for years, as the strategies these advertisements use are incredibly effective. This is shown through Pechmann Reibling (2006), Godbold Pfau (2000), Belstock, Connolly, Carpenter, Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens?Read MoreAlcohol and Tobacco in Sports914 Words   |  4 Pagescommercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertiser’s because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar with in the society, these are namely alcohol and tobacco products. These two make up about half of the sponsorship in professional Read MoreAdvertising And The Advertising Groups1057 Words   |  5 Pageswithin the image it. One such advertisement I have found that best demonstrates this is the Hangman ad found at the top of this paper. This anti-smoking ad executed by the â€Å"Kick the habit before it kicks you† ad campaign in 2008. The ad features cigarettes rearranged so it appears that an innocent game of hangman. Underneath the game the words â€Å"smokers never win†, appear in chalkboard writing. Simplicity and focus on the message dominate the theme of the advertisement. Not only is the ad notRead More Media Essay - It’s Time to Ban the Advertising of Alcoholic Beverages1322 Words   |  6 PagesMedia Essay - It’s Time to Ban the Advertising of Alcoholic Beverages Everywhere we go, were bombarded by all sorts of advertisements. We can seldom go through one day without receiving at least one phone call from a telemarketer. Turn on the TV for 15 or 20 minutes and youll see at least one 5-minute commercial break. Advertisements are abundant everywhere we go: alongside roads, at airports, and at train stations. Why is advertising so popular, why do so many companies pump millions of dollarsRead MoreSystematic Review Of Health Article1393 Words   |  6 Pagesmay reduce e-cigarette use in this population. One health policy that may decrease e-cigarette use among young adults is the implementation of warning statements. Possibly inspired by the FDA’s deeming rule requiring warning statements on e-cigarette products by May 2018, Sanders-Jackson et al. (2015a) conducted an online experiment to assess the effect of warning statements on young adults’ reactions to televised e-cigarette advertisements. Advertisements for two popular e-cigarette brands wereRead MoreBan Banning Should Not Be Banned981 Words   |  4 Pagescompanies trying to push for freedom of speech† with advertisements, and the government attempting to assume a sense of responsibility, it seems almost impossible to find a solution that can encompass all perspectives. Pro-banning arguments Many feel that the Indian government should be allowed to intervene, especially when dealing with a public health situation. This attitude is one of the main reasons many people are for banning commercializing cigarettes in modern media. With the statistics of millionsRead MoreComparing The Procuress By Johannes Vermeer Essay1394 Words   |  6 Pagessly look on his face, and the last man has a deceitful smile on his face with a beverage in his hand. The women on the other hand looks calm and collect with a beverage in her hand, but her eyes are close. This made me assume that they are drinking alcohol and are trying to seduce the woman. To add on to that, procuress is sort of like a prostitute, and in the visual you can see one of the men hand the woman some money. This tells me a lot about cultural values of that time. For instance, I can inferRead MoreAdvertising’s Positive Influences Essay1146 Words   |  5 PagesFood and drink, cars, alcohol, cigarettes —  "The average American is exposed to some 500 ads daily† (Fowles 540). Are advertisements influencing people negatively or positively? According to Jib Fowles in â€Å"Advertising’s Fifteen Basic Appeals,† advertisers create ads that appeal to one’s motives (541). Regardless of negative outcomes, people believe that buying advertised products will help satisfy their basic needs. Based on Fowles’ article, although advertising has some negative aspects, advertisingRead MoreShould Alcohol and Tobacco Advertisement Be Banned? Essay641 Words   |  3 PagesShould alcohol and tobacco advertisement be banned? We may see alcohol and tobacco advertisements everywhere, on television, in newspaper, on street ads card etc. Alcohol ads usually create several feints to tell people that alcohol is good for people and induce people to drink. On the other hand, the malign influence of advertisements shows smoking as something cool. But we know the truth is not so. Alcohol is harmful for people’s health and sometimes it may bring bad effects to self-impression

International Marketing Small to Medium-Sized Business

Question: Describe about the International Marketing for Small to Medium-Sized Business. Answer: Introduction: Marc Tarpenning and martin Eberhard founded Tesla Motors in the year 2003. The company is seen to expand after the foundation year. The company Tesla Motors became a public company in 2010. The company Tesla Motors believes in the performance driven, ecofriendly and transportation that is accessible to all type of customers. Tesla offers premium brands like Model S, Model X and Roadster (Tesla Motors 2016). Situational Analysis: The male population rather than female population demand the products of Tesla Motors. The Roadster Model of Tesla is much in demand by the upper class who looks for luxury cars (Chen and Perez 2015). The electric cars, which are manufactured, are not affordable by the common person due to higher amount of down payment. Macroeconomic Analysis: The global market for the Electric car companies needs to be identified before Tesla enters into the market for the retail sale of the cars. It is expected that the use of the electric vehicle car is going to increase (Anderson 2012). The demand for the electric vehicles is seen to rise very slowly and there is external and internal competition in the electric vehicle battery industry (Belch and Belch 2012). In a world where oil is limited, the alternate source of fuel is the use of electricity. (See appendix 1.1 PESTLE Analysis). Microeconomic Analysis: The suppliers will help in creating and delivering of customer value. The company Tesla Motors can take the support of the marketing intermediaries so that they are able to promote and distribute the goods (Zimmerman and Blythe 2013). Among all the market, the consumer market is the targeted market for Tesla Motors. Electric cars are designed for the young people from the elite background who would like driving this type of a car (Chernev 2012). Government will help in providing the subsidy to the company so that it grows. Media will help in promoting electric car usage in the city (see appendix 1.2 Porters Five Forces). Internal Analysis: Primary Activities includes: Inbound logistics: There are some components that are manufactured in house by Tesla. There are other components that are delivered and produced by a number of suppliers. Operations: The process of manufacturing of the cars is highly innovative and automated with the multifunction robots programmed to produce cars. Outbound Logistics: The distribution channel of Tesla is vast and plays the role pof educating the customers on the benefits of the electric cars (Farrington 2012). Marketing and Sales: There is no money spent on the traditional forms of marketing by Tesla They try to develop their own network of stores. The company uses the short web based films for making ad campaigns on You Tube (Weinstein 2014). Support Activities: Procurement: There is a good strategic relationship with the suppliers like the Panasonic which helps in gaining benefit for each of the party and the sharing of the information Infrastructure: The Company Tesla Motors follow a horizontal organizational structure with the CEO making major decisions and delegating the authority to the lower levels. There would be a better process of communication and faster decision-making (Howes 2015). R and D: The Company Tesla Motors are constantly engaged in the innovation of the products so that they are able to reduce their costs and remain sustained in their image. The patents protect the ideals so that they are not exploited with innovation (Drucker 2014). Human Resources: With the growing global presence, the company is hiring for the most talented group of people who helps in the preserving of the culture. (see appendix 1.3 Internal Analysis) SWOT: Strength: The focus will be on the development of technology and cost is kept low through the secondary component. A strong department of R and D will be established through efficient technology. There is a lean management system, which helps in reducing the operation costs. This would help reducing the complexity in business and there is growing level of trust. Tesla Motors establish a strategic relationship with companies like Dailmer, Toyota Motors and Panasonic (Tesar and Bodin 2013). Weakness: There is strong liquidity problem faced by Tesla Motors. Though there has been a huge sales of Model S is has a large amount of debt of 70 million dollars to recover (Peter and Donnelly 2013). Opportunity: The message needs to propagate to the customers regarding the usefulness of using the electric cars and their environmental benefits. The government is likely to provide encouragement for providing a large amount of subsidies for the automobile industry to grow and attract customers. Threat: There is an innumerable seller of electric cars who sells at a much affordable rate. The competitors they are trying to use hydrogen-powered vehicles that provides the same performance (Penaloza, Toulouse and Visconti 2012) (see appendix 1.4 SWOT analysis). Market Attractiveness The business sector engaging quality of the three nations have been considered utilizing the PESTEL analysis for the suggested markets. Notwithstanding, the business sectors should be assessed in light of the electric vehicles in Tesla in every nation to set up the support what nation is productive and viable for association with Tesla. The political environment of the nations are distinctive in light of the soundness in the business sector for the Tesla products. The monetary environment substantiates the disposable level of income of the general population and the interest in electric vehicles by Tesla. The social environment depends on the liberal activities. The innovation component is one of the critical variable that should be assessed as electric vehicle is an inventive item by Tesla. Then again, legal and environment conditions depend on the guidelines and controls that need to fit in with manageability (Madureira 2014). The all the three markets based on GDP are analyzed based on the economy as well (See appendix 1.5a Market Attractiveness and 1.5b PESTEL Analysis for each country). Ansoffs Matrix The likely ways of approaching this strategy includes the following: New Distribution channels New geographical markets Diverse policies related to pricing in order to attract different customers New dimension of the products With the help of this strategy, Tesla will be able to sell its existing products to the new markets in the countries where Tesla do not exist. The market development strategy is the most risky strategy as compared to that of market penetration. (See appendix 1.8 Ansoff Matrix) Recommended Market: Sri Lanka Country, Choices and Concentration The country is Sri Lanka and the people will have a choice for the electric cars. The country is not too vast, so the main concentration will be on price. Consumption, Commitment, Currency Tesla requires a long-term commitment to build a new market in Sri Lanka. The foreign currencies should not fluctuate much against the home currency. Caveats, Channels Tesla will follow a direct and indirect channel for the distribution of the automobile. The company follows a law that will help Tesla to set up the industry. Communication, Capacity to Pay The capacity to pay is quite high in Sri Lanka as the country is developed country and the communication level is also high. Contractual Obligation, Culture There is a Contractual Obligation by which the individuals need to go through contractual obligation before purchasing the cars. The person in Sri Lanka mainly follows the Western culture. Bangladesh Country, Choices and Concentration The Country is Bangladesh and the concentration is to sell the goods to the rich residents. Consumption, Commitment, Currency In order to avoid the difficulties in pricing, the foreign currencies should not fluctuate against the Bangladeshi Taka. Caveats, Channels The distribution channel should be mostly through the direct channel. Contractual Obligation, Culture Bangladesh had started to follow the Western culture and the country has now become developed with diverse individuals so the country will follow Contractual Obligation. Communication, Capacity to Pay Most of the people in Bangladesh is not developed and as a result, the communication should be through the SMS technology. Dubai: The 12 Cs Framework is segregated into three components the market place, engagement and infrastructure. Customers and Clients: There is a huge demand for the products of Tesla by the customers, as they are increasingly becoming environment friendly (Paliwoda, Andrews and Chen 2013). (See appendix 1.6 12Cs Framework) Market Attractiveness of Dubai and Justification of choosing Dubai: Dubai is a cosmopolitan city with diversity and contrasts with population from Asia, Europe and Africa. Dubai is city with the global aviation hub. There are a large number of flights operating back and forth Dubai to many international locations. Dubai is a city with the excellent infrastructure. The city boasts of the excellent roads and public transport (Kratsch and Skelly 2013). Identification of the market entry strategy and clear justification of the strategy: The company Tesla will be using the Franchising strategy to establish the brand name. The main reason for this is that there is going to be freedom of employment, the products and the services are already proven in the market. The trademark is widely accepted by the buyers of cars. The risk of failure will also be less (Clow and Baack 2012). (See appendix 1.7 Market Entry Strategy) 7Ps of three different countries: Dubai Product - The Company Tesla Motors offers some of the premium brands in the market. The Model S of Tesla is the most preferred brands. The Model 3 was designed for retail sell and mass market in Dubai Price - The Company Tesla Motors fixes the luxury cars within the range of 3000 dollars, which is developed so that more number of customers is attracted towards buying electric cars. The demand is mainly due to the zero emissions of cars. Promotion - The loyalty programs will help in providing comfortable and safe driving the make the customers family to use the bonus and becoming the Teslas Customers (Homburg, Krohmer and Kuester 2013). The website will be used for the promotion of the car brand. The details of the new car and promotion of the campaign will be done through the website. Place - The place where the product is going to be sold is shopping malls in the showroom, near Palm Jumeirah where huge number of tourist throng the area. Process - The process involves the delivery of the products by Tesla Motors. The company offers excellent customers delivery services. People - The Company Tesla Motors is reliant upon the front line sales staff to the Managing director. The company makes sure there are right people who would be offering business. Packaging - The company Tesla Motors tries to ensure that the model of the electric cars has amazing features that would help in wooing the customers. The interior designing of the car would be similar to that of the fuel-enabled cars. Bangladesh Product The product of Tesla mainly deals with the high and electric car that has excellent handling. The electric cars and the products of Tesla will gain profit in Bangladesh due to the increased income of a particular segment of residents. Place Chittagong is the place in Bangladesh which will be ideal for Tesla to build the new market of its existing products. Price The price will vary greatly, however Bangladesh is a developing country so Tesla will not benefit by selling a car with a high range of prices. Promotion In Bangladesh, the promotion will be executed mainly with the help of the automobile magazine in Bangladesh. People - In Bangladesh, the middle class people are improving at a rapid pace which in turn will result in the greater movements as well as greater use of the vehicles provided by Tesla. Processes The process involves the delivery of the Tesla cars to Bangladesh that is executed with the help of excellent delivery process. Packaging The product of Tesla is mainly designed and the company develops a protective packaging containers. Sri Lanka Product Since Sri Lanka is growing in terms of technology, the electric cars will be widely accepted by the individuals. Place Peliyagoda is the name of the place in Sri Lanka, which will be ideal for Tesla to build their existing products in the new market. Price In the case of Sri Lanka, the price of Tesla will mainly depend on the preferences of the buyers. People Bangladesh is mainly the country that has a high rate of literacy rate and they are intelligent enough to choose the right vehicle. Promotion The cars are mainly promoted by the advertising agencies. Processes - The process involves the delivery of the Tesla cars to Sri Lanka that is executed with the help of excellent delivery process. Packaging Sri Lanka is a developing country and so the packaging will be efficient and will be done based on the protective handling. 7Ps adapted based on the behavior of the consumer: The 7Ps that is noted for the three countries justify that the market of Dubai would be more favorable for Tesla Motors to flourish. The environment is conducive for the performance of business and this will help the business to grow. The company through the market research can understand that the income status of people in Dubai is sounder than that of Bangladesh and Sri Lanka (see appendix 1.9 Marketing Mix (7Ps)). Conclusion: Tesla Motors has to face a high competition in Dubai for electric cars. There are a number sellers of electric cars like BMW, Ford, General Motors and Mercedes. The company would be able to gather a large share in the market with leading in the innovation in the electric car manufacturing industry. It has been realized by the company Tesla Motors that the renewable energy is limited and so there is a requirement for protecting the environment. References: Anderson, D. 2012.Strategic marketing planning for the small to medium-sized business. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Belch, G. and Belch, M. 2012.Advertising and promotion. New York: McGraw-Hill/Irwin. Chen, Y. and Perez, Y., 2015, June. Business model design: lessons learned from Tesla Motors. InGerpisa Conference, ENS Cachan, Paris(pp. 10-12). Chernev, A. 2012.Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clow, K. and Baack, D. 2012.Cases in marketing management. Thousand Oaks, Calif.: SAGE. Drucker, P. 2014.Innovation and entrepreneurship. Routledge. Elkington, J., and Zeitz, J. 2014.The breakthrough challenge: 10 ways to connect today's profits with tomorrow's bottom line. John Wiley Sons. Farrington, A. 2012.Promotional Media and Promotional Content in Marketing. New Delhi: World Technologies. George, H. and Mitchell, L. 2012.Situational analysis of cultural industries in the Pacific. Noumea, New Caledonia: Secretariat of the Pacific Community. Glynn, M. and Woodside, A. 2012.Business-to-business marketing management. Bingley, U.K.: Emerald. Green, J. 2012.Advertising. New York: Rosen Central. Homburg, C., Krohmer, H., and Kuester, S. 2013.Marketing management. London [u.a.]: McGraw-Hill Higher Education. Howes, C. J. 2015.Organizational Performance: The Key to Success in the 21St Century. Xlibris Corporation. Hutt, M. and Speh, T. 2013.Business marketing management. Australia: South-Western, Cengage Learning. Hutt, M. and Speh, T. 2014.Business marketing management B2B. Andover: Cengage Learning EMEA. Hutt, M. and Speh, T. 2014.Marketing management. Upper Saddle River, N.J.: Prentice Hall. Khooi, K., and Rashad Yazdanifard, H. 2015. How to Plan and Strategically Manage an Electric Vehicle (EV) Charging Station.Global Journal of Management And Business Research,15(4). Kratsch, H. and Skelly, J. 2013.Situational analysis. Lee, K. and Carter, S. 2012.Global marketing management. Oxford: Oxford University Press. Madureira, L., 2014. Market and Competitor Analysis: Real Exercise.The Art of Intelligence: Simulations, Exercises, and Games, p.125. Mohajan, H., 2013. Economic development of Bangladesh. Mullins, J. and Walker, O. 2013.Marketing management. New York: McGraw-Hill. Paliwoda, S., Andrews, T., and Chen, J. 2013.Marketing Management in Asia. Hoboken: Taylor and Francis. Pasquier, M. and Villeneuve, J. 2012.Marketing management and communications in the public sector. New York: Routledge. Penaloza, L., Toulouse, N., and Visconti, L. 2012.Marketing management. Abingdon, Oxon: Routledge. Peter, J. and Donnelly, J. 2013.A preface to marketing management. New York: McGraw-Hill. Peter, J. and Donnelly, J. 2013.Marketing management. New York, NY: McGraw-Hill Irwin. Terpstra, V., Foley, J. and Sarathy, R., 2012.International marketing. Naper Press. Tesar, G. and Bodin, J. 2013.Marketing management in geographically remote industrial clusters. Singapore: World Scientific. Tesla Motors. 2016.Model S Model X. Available at: https://www.teslamotors.com/ [Accessed 21 Jul. 2016]. Weinstein, A. 2014.Marketing. London: Routledge. Zimmerman, A. and Blythe, J. 2013.Business to business marketing management. New York, NY: Routledge.

Coloring My Life free essay sample

The crayons scraped across the paper, blank except for a variety of black lines and dots forming daisies and ladybugs. Red, green, yellow, blue: the coloring page slowly came to life. Nothing ever looked so beautiful to me. It was the summer of 2004, during a treasured visit with my grandma, and we were coloring together like we had since before I can remember. Coloring with her always overshadowed her dementia, which had been worsening for months, and transformed her into the Grandma I knew – a bright, vibrant woman who had a positive impact on everyone she knew. During the first twelve years of my life – the last twelve of my grandma’s – our roles with respect to each other changed significantly. Since the day that I was born, she was my favorite guest, babysitter, and one of my best friends. She took care of me for several months when I was an infant and my mother had a serious illness, and visited frequently as I grew up. We will write a custom essay sample on Coloring My Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My grandma was my inspiration, and I adored her irrevocably. However, as the years went by she slowly faded into a completely different person. Her children and grandchildren for whom she had once been the matriarch and caretaker now took on parental roles with respect to her. â€Å"I married a nurse so you could take care of me in my old age, and now look where it’s gotten me!† my Pop-pop once joked. My grandma, who had spoken very little during the past few months, smiled slightly and stated, â€Å"the tables have turned.† She could not have been more right. The tables had in fact turned, and would never turn back. Since I was so young at the time of her diagnosis, I could not fully comprehend my grandmother’s condition, so I did not act any differently around her when she started showing symptoms of dementia. The way that I treated her made everyone in my family a little more comfortable, a little happier, and a little more able to see the old Grandma. Something as simple as coloring eased the stress of the situation, provided an opportunity for my grandma to restore her image as my caretaker and friend, and allowed her to work within the constraints of her disease. We had colored together since before I could remember and now, as I matured and she deteriorated, it became therapeutic for both of us. This was one of the few things that remained constant during all the recent change. What to some people seems like an ordinary task – rubbing pigmented wax on paper – was to me a way to reconnect with a part of my grandma and myself that was slipping away more each day. She put color into my life and played a significant role in shaping me into the person that I am today. My grandmother died on April 8, 2006, and many of my enduring memories of her are from when we colored together. She inspired nearly everyone who was lucky enough to meet her, and I strive every day to be as vivacious, lighthearted, and compassionate as she was. My experiences with her have taught me that maintaining a positive attitude and viewing people in a favorable light can change everything.

Gertrude and the Murder Plot free essay sample

The tragic novel Hamlet written by the well known author William Shakespeare has turned a lot of heads and people ever since the play came out have had a lot of options and contradictions about the play. Some people while reading the play don’t get all the points that Shakespeare was trying to make. When they finish reading the story, they begin grasping the points and themes and they determine that the play can be understood in different way. One of the many contradictions that people are faced with while reading Hamlet is that they think that Hamlet is crazy and some people think that he is not. Some argue that Hamlet was indeed in love with Ophelia and others argue that he never loved her. Some people also think that Gertrude, Hamlets mother, was not in the murder plot. For my opinion I think that she knew exactly what Claudius had in mind and she was part of the murder. We will write a custom essay sample on Gertrude and the Murder Plot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Through out the play, Gertrude was very selfish. There are a lot of details in the play that follow my opinion. When I read the book, I simply read for the sake of reading it, but once we started discussing the different themes and problems in the play, I got the deeper meaning of why Shakespeare wrote it. I am definitely sure that Gertrude knew about the murder plot. The first clue in the play that really got me thinking was in Act I, when Gertrude was marrying Claudius which was Hamlets uncle. They had Hamlet Sr. funeral and right after they got married the next month. That for me shows that Gertrude didn’t love Hamlet Sr. and she had no respect for him. Another clue determining that she knew about the murder plot is when, they were getting married, Hamlet was at their wedding and he was acting rude and screaming all over the place and everyone knew the reason why he was mad. Gertrude was listening to him while explain his feelings and how hurt he was with the new relationship, and she didn’t even try to comfort him or even explain to him why she was marrying his uncle. The sa me reaction was giving by Gertrude throughout the play. She was completely selfish and she only cared about her feelings. She never showed Hamlet that she cared about his feelings and that makes me stand by my opinion even more. She never supported him. She wanted Hamlet Sr. to die and she wanted Claudius as the new king and she wanted to marry him. When Hamlet put on the play for Claudius to show him that he knew that he was the one that killed his father, Gertrude was right there by Claudius side and while watching the play and she didn’t give any sign or reaction concerning the play. Claudius did but he knew that he was the murder and he didn’t care about what he had done. Gertrude stood by his side thinking but she never said anything. The play was big clue that should of had made Gertrude realize that what she was doing and what she had done wrong but no that didn’t change anything. Claudius knew that something was going on with Hamlet and he knew that Hamlet was planning revenge on him so he decided to send Hamlet to England. But before he did this, he talked to Gertrude about his idea and it seemed that Gertrude didn’t care that Hamlet was going away. She was actually supporting Claudius idea. This shows that she wants Hamlet gone too, so he doesn’t do anything to Claudius or even find out what had happened to his father. The biggest clue that shows that Gertrude was part of the murder plot is when she decides to talk to Hamlet on Act 4. In the play it doesn’t say why she wanted to see him, but you can tell by the way that she is talking to him, that she was responsible for the murder. When Hamlet was in the room talking to Gertrude, Hamlet told her that the ghost of Hamlet Sr. was in the room with them. Gertrude told Hamlet she didn’t see anything. She pretended for my opinion that she didn’t see it. Some people at this part of the play think that Hamlet was only seeing the ghost because he was crazy, but I think that he is not and that Gertrude did indeed see the ghost, but she knew that if she told Hamlet that she did see the ghost, the theme of the play would turn out differently. Also, she was probably afraid that Hamlet would find out that she was indeed part of the plot. The evidence that follow up to this idea is in Act 4. After having faced so many deaths that followed after Hamlet Sr. death Gertrude little by little also started feeling bad for what had happened and in the lasts scene of the play Act 5 scene 2, when she drank from the poisonous glass that Claudius had prepared for Hamlet, before she died, she told Hamlet that it was the glass that killed her. I bet that when she knew that she was also going to die, she decided to tell the truth because hamlet wouldn’t have to face her and finally understand that she was one of the murders. Hamlet was a great play that showed a lot of good points and it showed how may different kinds of people are in the world. No one is the same. Hamlet Sr. and his son Hamlet were the victims in this play. Claudius and Gertrude the wife of Hamlet Sr. and the mom of Hamlet were the bad people that didn’t care about what happened to Hamlet Sr. and Hamlet. People all over the world have contradicted the play but the one thing that stands certain is that Hamlet Sr. died in counter of bad people and Hamlet stood by his side and never gave up on getting revenge. And the things that I also the truth in the word is tat you can never trust anyone to the fullest.

Media & Culture - Sign Symbol Essays - Philosophy Of Language

Media & Culture - Sign Symbol Essays - Philosophy Of Language Media & Culture - Sign Symbol A sign system is representation through communication which in turn leads to a shared meaning or understanding. We hold mental representations that classify and organise the world (whether fact or fiction), people, objects and events into meaningful categories so that we can meaningfully comprehend the world. The media use sign systems through newspapers, magazines, television,internet, and the radio etc. The conceptual map of meaning and language are the basis of representation. The conceptual map of meaning, are concepts organised, arranged and classified into complex relations to one another. The conceptual map of meaning although allows you to distinguish your own individual interpretation of the world, at the same time as holding similar views to that of other people in your culture. As the meaning is produced and constructed and in turn learned by a particular group of people. Therefore sharing conventions and codes of their language and culture. Signs can only convey meaning if we possess codes which allow us to translate our concepts into language. These codes are the result of social conventions which lead to the shared maps of meaning. These shared meanings are learnt unconsciously as we become members of a culture.If we have a concept of something in our minds we can say we know the meaning of this concept. However we cannot express or communicate this meaning without the second system of representation, language. Language is the only way in which meanings can be effectively exchanged between people, as people within the same culture are able to interpret the sign of language in the same manner. As the meanings become natural through the conditioning of culture. For example the word white in Australia represents a colour of purity, however in China it is the colour of death. Demonstrating that different cultures have not only have different meanings in their shared conceptual maps, but a different language to express it. As meanings change rapidly throughout cultures to really understand another culture you must live there and speak the language for some time. Cultural, social, political, and linguistic conventions are learned over time. The three theories of representation, reflective, intentional and constructionist approaches explain how representations through language work. The reflective approach is where language functions as a mirror of the particular elements perceived meaning. The intentional approach, is where the authors individual views of the world are expressed. Whereas the constructionist approach is where we the audience construct the meaning through our shared conceptual maps and language. The media use these sign symbols so that an association can be made to the object, person, event, or idea etc. With this information of representation and language the media can familiarise people with many things, such as cultural knowledge. As advertising surrounds consumers, concern is often expressed over the impact on society, particularly on values and lifestyle. While a number of factors influence the cultural values, lifestyles, and behaviour of a society, the overwhelming amount of advertising and its prevalence in the mass media suggests that advertising plays a major role in influencing and transmitting social values. In his book Advertising and Social Change, Ronald Berman says; The Institution of the family, religion and education have grown noticeably weaker over each of the past three generations. The world itself seems to have grown more complex. In the absence of traditional authority, advertising has become a kind of social guide. It depicts us in all the myriad situations possible to a life of free choice. It provides ideas about style, morality, and behaviour. While there is general agreement that advertising is an important social influence agent, opinions as to the value of its contribution are often negative. Advertising is criticised for encouraging materialism, manipulating consumers to buy things they do not really need, perpetuating stereotyping, and controlling the media. The media must consider the cultural variables of each country, such as the complexity of learned meanings, norms, language, customs, tastes, attitudes, religion, traditions, education, lifestyle, values, and the ethical/moral standards shared by members of each society. These variables must be learnt by the media as not to offend the group they are portraying. Cultural norms and values offer direction and guidance to members of a society in all aspects of

Scientific Method Exercise Assignment Example | Topics and Well Written Essays - 250 words

Scientific Method Exercise - Assignment Example The damage caused them to produce sperms for reproduction and hence their population eventually ended (Gould, 1984). Drugs. There was an evolution of flowering plants known as angiosperms which were toxic to the liver. The livers of the dinosaurs were unable to detoxify the substance and their tongues unable to taste the bitterness that would have prevented them from eating them. Disasters. Sunlight was blocked by dust raised by a large asteroid which landed on earth. Temperatures were lowered and photosynthesis could not take place leading to massive loss of the animals (Gould, 1984). It is not a possible hypothesis. There is no way to test the dinosaur to verify about their body temperature being lower or higher than that of the earth and also no way of testing about whether or not they became sterile. This is possible as there is evidence of the dinosaurs being found in contorted positions from liver failure and also being the only mammals to die due to the flowers as the other mammals avoided eating them. It is possible based on research on asteroids falling on the earth during that period. It would also explain the reason the extinction of the dinosaurs happened during the same timeline and not over an extended period of

Guidance for reating an Essay Example | Topics and Well Written Essays - 250 words

Guidance for reating an - Essay Example I, therefore, had to ensure that the main point of the essay was clear, and the ideas conveyed were coherently interwoven. I later evaluated the lower order concerns (LOCs), that is, proofreading and editing to ensure that the paper had no grammar or spelling mistakes (Rienecker, Jorgensen, & Skov, 2013). The biggest challenge entailed examining the paper from the perspective of a reader, as opposed to a writer while determining whether its content would resonate with my audience. In regard to formatting, I had to acquire an online manual with APA referencing style guidelines. The guide was rather clear on aspects like the format of an APA title page, in-text citations (author, date) and even the reference page that contains a list of sources used to develop the essay. The one thing I found challenging in research work is integrating different authors’ ideas to present an orderly, logical and consistent argument. Nonetheless, the research process and consequent writing of an a rgumentative essay were insightful and educative. I not only learned about an appropriate format for writing organized academic essays but also about how to use APA referencing guidelines, especially in recognition of other authors’ work. Overall, the essay writing process was highly enlightening. I had to first address higher order concerns (HOCs), which comprise of the paper’s thesis, the purpose of the essay, organization and idea development.

Extra 10 pages as requested by the writer for assignments 210 Essay

Extra 10 pages as requested by the writer for assignments 210 - Essay Example 2) 3) VWith change in supply voltage ,we observe a very small change in output. While change in load current corresponds to more change in outputVoltage than previous case but still very small and negligible. 4 ) Assignment 6 1) The MOSFETs or Metal-oxide semiconductor field effect transistor is the most widely used electronic device,especially in the design of integrated circuits. They are very small in size. They have three modes of operation; Cut off region Triode region Saturation2) D S G GS D 3) 25 A, 400 V 4) Uses :- MOSFET analog switch Power MOSFETs are used in high end audio amplifiers 5) In electronics a comparator is a device which compares two voltages or currents and switches its output to indicate which is larger. A standard op-amp operating without negative feedback can be used as a comparator. When the non-inverting input (V+) is at a higher voltage than the inverting input (V-), the high gain of the op-amp causes it to output the most positive voltage it can. When the non-inverting input (V+) drops below the inverting input (V-), the op-amp outputs the most negative voltage it can. The input voltages must not exceed the power voltage range. Application :- A Flash ADC (also known as a Direct... This results in a bidirectional electronic switch which can conduct current in either direction when it is turned on. It can be turned on by either a positive or a negative voltage being applied to its gate electrode. 3) Computers operate using numbers and therefore there needs to be a way for a computer to convert letters (and other "characters") to and from numbers. A set of codes, known as "ASCII" (American Standard Code for Information Interchange) are used. These were initially developed for tasks such as sending documents to printers, and many of the commands make sense in this context. Suppose the number to be printed is (in binary) 01101100; the first step is to convert this into decimal; the answer is 108; this would be represented in the computer by the BCD codes of 0001, 0000, and 1000 (their Hex values of course are 1, 0 and 8). If text is being stored in a computer, it is usually stored as a string (a series of ASCII characters, each one of which is stored as one byte). The formatting characters such as space, carriage return and line feed may be included in the string. Suppose, for example, we wished to store the string Hello world! Including the space between the words, this has 12 characters. It would then be stored (writing the binary in hex) as 6) CMOS devices can

An Examination Of The Caviar Market Economics Essay

An Examination Of The Caviar Market Economics Essay The new business is aiming to produce a substitute caviar product in Russia and Kazakhstan, with a view to exporting it to the UK. It is anticipated that the main targets for this product will be those in the low to middle income bracket who would not generally be able to afford real caviar. Consumption of caviar in the UK is not as widespread as in some other regions and this is thought to be primarily due to the high price that is commanded by caviar in the country. The aim of the business is to provide an affordable alternative that will be provided over the internet and by phone, allowing for rapid delivery of products that are well priced. Loyalty offers will be available and the business aims to target the general consumption market rather than the exclusive, luxury segment of the market. Initially, the target will be the UK alone, although there is no particular reason that this could not be extended in time as production increases. Substitute caviar made up of a variety of different ingredients will be available in order to satisfy the widest range of tastes possible. Overview of Research Process A multifaceted research approach has been taken, due to the fact that whilst completing the initial research it became clear that the UK market may not be the best initial overseas market to target, and this resulted in a wider analysis than originally anticipated. Consideration was given to the global market for both the export and import of caviar and caviar substitutes, with a view to gaining an understanding of the general movement of caviar and also in an attempt to understand where the value lies and where there is opportunity for growth. Another research approach was to look at commentary specific to the UK market and the way in which UK consumers view the caviar products, in order to get an idea as to whether or not there is likely to be a demand for a caviar substitute of the nature proposed. This type of research will naturally require greater depth and primary research in the form of consumer questionnaires; interviews would also be desirable to supplement the general media reports. Information was also obtained in relation to the production industry in Kazakhstan and Russia, which was also seen as important as this gave an indication as to whether or not these countries had the ability to increase their production and had the necessary facilities to do so at a reasonable price. Critique of Research Process The research process was somewhat scattergun in nature, aiming to cover a wide range of issues and this resulted in lack of depth at times. By attempting to determine the potential market in the UK, the general market for caviar and caviar substitutes, the general production processes and the way in which caviar substitutes are developed, this research was naturally less detailed than may be necessary in the next stages of business development. A more focussed approach, for example, looking specifically at the UK and the various caviar substitutes available, may have been a more productive approach at this stage. Evidence Gathered A wide variety of evidence, of varying reliabilities, has been gathered, as noted below. In terms of the information relating to the UK, there was very limited general access information available and media interpretations had to be relied upon. This in itself is a potential weakness. However, from this research it is clear that caviar in the UK is very much a luxury product that is able to command a substantial price, but it is not growing in popularity as a result of the increasing price that is stimulated by the shortage in supply. Evidence was also gathered in terms of the global market as a whole, identifying Japan as a substantial consumer, as well as the US. This raised the query as to whether or not the UK is the best choice as a target for this new product. This research also looked at the export side of the market and identified both Russia and Kazakhstan as being crucial players. This is likely to be a positive factor, as it indicates that the supply chains for this type of product are already present, although it may raise concerns relating to saturation of resources, depending on the exact type of substitute that is being used. Critique of Evidence Some of the issues have been raised already in relation to the reliability of this research. It has been noted that there is not a great deal of information available in relation to the UK consumption of caviar and caviar substitute, so media commentary has had to be relied upon. There is a danger that this analysis is biased and does not present all of the available data and this factor needs to be considered when looking at the research below. Furthermore, there is little research that actually distinguishes between the relative desire for caviar and caviar substitute, which is potentially fundamental to the likely success of the proposed business. Much of the information available is produced by the industry itself and therefore there may be issues of bias. The research does not contain information from the last 12 months and again this may result in a degree of weakness in the figures being produced, as matters may have changed dramatically in recent months and particularly during the financial crisis. Recommendations for Future Research Based on the above, it is suggested that future research is needed to supplement the initial research undertaken. A much more detailed analysis of the consumer demand for caviar and caviar substitutes in the UK is required. This is likely to involve primary research, which would include consumer analysis in a bid to determine just how likely consumers would be to switch to a cheaper substitute and whether the availability of a cheaper substitute would encourage more consumers to purchase this product. Research into other potential markets should also be undertaken, as there seems to be a greater appetite for caviar in places, such as Japan and Sweden, that should be explored in more depth. Research Analysis Financial Implications / Ingredients of Caviar and Caviar Substitute (http://www.caviarist.com/index.php?s=substitutex=0y=0) Although focussing on the caviar market, the report by The Caviarist provides valuable financial information, as well as practical suggestions in relation to the market for caviar substitutes. This report is useful, based on the fact that it draws together several industry opinions and also is able to consider the value of these substitutes, in comparison to pure caviar. The reports produced by The Caviarist noted that there was, in fact, a wide range of potential alternatives to the traditional black caviar, many of which offer a substantially cheaper option, but these do not always meet with consumer approval, in terms of taste. Some of the key substitute options were noted as being snail caviar (De Jaeger) from France, Cajun caviar which is made out of Bowfin Roe and comes from the US, and Keta which is derived from salmon roe. Each of these could, potentially, be competitors for any new caviar substitute coming to the market. A further option is to use aubergine which has resulted in poor mans caviar being produced and again shows the potential for cheaper substitutes to be brought to the market. Imitation caviar in Japan is, potentially, big business already, with one company, Hokuyu Foods Co Ltd., specialising in the production of imitation caviar, which consists of a gum that is derived from kelp, pectin from apples, sea urchin extracts, scallops, oysters and squid ink. The consumption of this caviar is thought to be approximately 20% of the consumption of genuine black caviar and indicates the potential market for substitute caviar and the consumer willingness to use a substitute. It is, however noted that this imitation caviar, Cavianne, is not often sold directly to consumers, as it is generally purchased wholesale at a price of approximately 11USD for a 50 gram jar. A more recent substitute which has come to the market is that of Cabial, which is sea urchin roe and originates from Spain. The typical price for this is between 10 12 Euros for a 120 gram jar. This, again, suggests that there will be a drop in quality, although it does produce a real pricing challenge for any company looking to enter the market. Substitution is not always welcome, with some individuals only being prepared to consider the real caviar, due to taste and the perceived lack of quality associated with these cheaper options. For those consumers who are prepared to substitute, there is the issue of price competition, which is likely to be fierce and a barrier for any new substitute. Current Market Trends UK, Russia, Kazhakstan / Competitors (http://www.fao.org/docrep/006/y5261e/y5261e06.htm#bm6.4) Reports have suggested that the market for caviar has declined, in recent years. It was noted in this detailed report that the availability of wild roe was in decline and there was a resurgence of farmed sturgeon to satisfy the increasing consumer demands for caviar (or indeed caviar substitutes). Production of sturgeon through the farming industry has increased from 150MT, in 1984, to a total of 158MT, in 2000, showing that this industry is growing, albeit not at a rapid rate. Initiatives in the caviar industry are focused on this new form of farming; therefore, even where the production of caviar is still taking place, it is being done so with efficiency of production in mind and this has reduced the prices of production, making the caviar substitute market even more competitive, on an ongoing basis. The main markets for producing farmed caviar are Russia (2,050MT), Italy (550MT) and Poland (250MT). When looking specifically at the position in Kazakhstan, it can be seen that despite being considered a lower-middle income country, it is a highly influential region when it comes to the production of caviar. There is a total of around 16,000 fisheries in Kazhakstan and a production of caviar at approximately 1,153 MT (value of US$2,469,500), showing just how influential the caviar industry is to this region and that the likely competitive nature of the industry will result in a price war. Russia is seen to have a similar demographic in that it is also considered to be a lower-middle income country that relies heavily on the fisheries industry. The number of fisheries in Russia is considerably greater than in Kazakhstan, with a total of 316,300 fisheries of which 1,300 produce farmed caviar alone. Total production in Russia amounts to 77,132 MT and a value of around $204,779,000. Export income stands at approximately $1,386,000, indicating that there remains a substantial market for caviar and that the market will become increasingly competitive, as farming production becomes more efficient and the economies of Russia and Kazakhstan strive to protect their position within the global market. This market analysis shows both positive and negative trends for a company looking to enter the market. Whilst it is clear that there is a growing market for caviar (both natural and farmed), it is also an incredibly competitive market. Moreover, as real caviar can be produced more cheaply, this will naturally put a strain on the market for caviar substitutes. Demand in the UK (http://news.bbc.co.uk/1/hi/uk/1055748.stm) A report from the business section of the BBC has looked specifically at the issue of caviar in the UK and who actually consumes caviar. Although this review dates back to 2000, it is the most recent of its type and is a key indicator of the consumption trends of caviar, in the UK. It was noted, in this report, that from the UK point of view, the availability of caviar has dropped substantially; this is likely to be attributable to the fact that the UK relies entirely on imports and does not have its own production facilities. The availability of top quality caviar, e.g. Beluga caviar, remains relatively low and therefore the pricing of this caviar has risen to reflect this lack of supply. For example, it was noted that 50g or Beluga sells at  £210 in top restaurants, in the UK, making it very much a luxury product. It is no surprise, therefore, that the consumption of caviar has dropped, in recent years, mainly due to the escalating prices. What is not clear is how much of this re duction is simply a matter of taste and how much of it is down to affordability. This will be a key issue to determine when looking at the viability of a caviar substitute. It is estimated that the amount of consumption in the UK is around four tonnes per year; when this is compared with Sweden at six tonnes and bearing in mind that Sweden has just 10% of the population of the UK, it is clear to see that the market for caviar, for whatever reason, is not large in the UK. The consumption of caviar in the UK is, therefore, seen very much as a luxury specialist product that is consumed by very few individuals. This raises interesting questions in relation to the potential for a cheaper caviar substitute, in the UK market. As the price of caviar has risen, so has the level of sales and this would suggest that a cheaper substitute (end of sentence?). Despite this, it is not clear whether there really is the appetite for caviar, in the UK, and even if the price were to reduce, substantially, it may be that it simply is not a popular choice with UK consumers and that other markets should be considered, in order to introduce this substitute caviar product. A Global Trade Perspective The 2005 Report considered the global market for caviar, in terms of where the most production was achieved and where in the world the greatest demand for caviar was. This is particularly relevant in the context of this business plan, as the market for a caviar substitute is likely to follow the same trends as the market for caviar itself. There is, however, the potentially larger scope of caviar substitutes, due to the fact that they are cheaper to produce and therefore will be sold at a lesser price, which may, ultimately, attract a wider consumer base. This report gives an excellent overview of the global position in relation to caviar and caviar substitutes, indicating that the largest exporter of caviar and caviar substitutes is the US, followed shortly by Iran and then Russia. By contrast, the largest importer is Japan, followed by France. The UK is the 10th largest importer, indicating that there is a demand for the product; however, there may be a larger demand in other regions which have been overlooked so far during this study, notably Japan. Nevertheless, this report does consider caviar and caviar substitutes, together, and therefore consideration will have to be given as to whether there is a greater demand for substitute caviar, in certain regions, possibly those that are generally considered to be less affluent, such as Latvia and Hungary, which currently rank relatively lowly, in terms of import. When it comes to imported caviar and caviar substitutes, in Europe, the main targets are France, Germany and Sweden, with the UK ranking relatively lowly, in 8th position, taking under 4% of the European import market. This suggests that the current approach of targeting the UK may not be the best possible business plan, because there is a considerably larger market in other regions of Europe, for example, France which takes up 26% of the European import market. Based on this report and the general demographic of the import and export of caviar and caviar substitutes, it would seem that there is a much greater demand to be had in regions that may have previously been overlooked. For example, there is a substantial market in Japan and France, neither or which was immediately obvious, in the business plan. This report does not distinguish between caviar and caviar substitutes, which may change the demand structure, due to the fact that the cost associated with caviar substitutes is less, potentially, encouraging better market penetration, in certain less affluent regions.

Essay Grading :: essays research papers

I was going through a bunch of old magazines and newspapers this week when I came upon an article about some software that was being developed for teachers to use that would grade essays. Over the past weekend I had the opportunity to talk to my aunt who was a teacher and college professor before she retired. She said, â€Å"there is nothing better to assess a student's knowledge of a subject, than an essay especially when compared to a true or false or multiple choice exams†. Unfortunately, grading essays is extremely time-consuming, and sometimes grading can be inconsistent. Now there is a computer program that can grade essays as well as humans according to its developer Thomas Landauer. "From sixth graders to first-year medical students, we get consistently good results," says Thomas Landauer, a psychology professor at the University of Colorado who has been working on the program for 10 years. The program, developed into its present form in 1997, uses "latent semantic analysis," a type of artificial intelligence based on complex mathematical formulas that attempt to mimic the human language function. Developed by Landauer, psychologist Peter Foltz of New Mexico State University and doctoral student Darrell Laham of Colorado, the program can't get bored, rushed, sleepy or forgetful. And this, Landauer says, gives it perfect consistency in grading. To grade text, operators feed the computer general information about the subject to be tested, which can include from 50,000 to 10 million words entered from course textbooks. The program then assigns a mathematical degree of similarity or distance between individual words used by the textbooks and other words in general use. This allows students to use different words that mean the same thing for example, "physician" and "doctor." The program then evaluates essays against sample tests that have already been graded by human instructors and professors. It then takes the combination of words in the student essay and computes its similarity to the combination of words in the essays to come up with a grade. The student can expect a grade similar to the one on the sample essay his work most closely matches. To achieve this, the software uses about a gigabyte of computer memory, or ten times that of the average home personal computer. My computer at home has 128 megabytes of R.A.M (random access memory) so my computer would need about eight times more R.A.M to run this program.

Montagnais Tribe Essay

The Montagnais Tribe Summary and Analysis: a. The myth comes from the the Montagnais tribe (also known as the Naskapi Indians), who are now called Innus (they have a lot of names) b. The location of the tribe during the pre-columbian era was in eastern Canada, in what is now Quebec. When the Europeans began dominating the Montagnais’ tribal lands, the Montagnais recognized that the Europeans could be of some use to them. They became quick allies with the french, and made a compromise with them to handle all of the tribe’s fur trade in turn for protecting them against their enemy tribe, the Mohawks. c. Main characters: – Atachecam – creator of the earth, the Montagnais don’t know much about him – Messou – flooded the entire earth and rebuilt it, loves his lynxes – Muskrat – Brought back the piece of land that Messou uses to rebuild the earth – The Lynxes – Messou’s beloved pets, dumb enough to get stuc k in a lake d. The Montagnais tribe believed that the world was created by a powerful god named Atachecam. However, they don’t know how he created the earth, nor do they know much about him. One day, Messou was hunting with his lynxes when the lynxes got trapped in a lake. Messou looked all over for them, but could not find them, until a bird came by and said that he had seen the lynxes going into the lake and that they were stuck there. Messou tried to go into the lake to save the lynxes, but he overflowed the lake and flooded the entire earth. Messou tried to send a raven to retrieve a piece of ground that he could use to rebuild the earth, but the raven was unsuccessful. Then he sent an otter to retrieve some ground, with the same results. Finally, Messou sent a muskrat to get land, and the muskrat returned successfully with a piece of ground. Messou rebuilt the earth, exacted revenge on whatever had been holding his lynxes, and married the muskrat to repopulate the earth. e. The Montagnais believed that the earth, or their land as they knew it, was an island that had been created by Messou when he flooded the earth, and that all of the offspring between the muskrat and Messou became ancestors of all of the current creatures of the earth (including humans.) In other words, the Montagnais believe that they were the original people on this land. f. The myth sounds vaguely familiar to the story of Noah’s Ark; in fact, in an altered version of the Innus creation myth, the Montagnais God commanded a man to build a large canoe, and then flooded the earth. In comparison (with the first story), Messou can be connected to Noah, although Noah was not the cause of the flood that God created. The fact that Messou married the muskrat to repopulate the earth could be connected to how, in saving all of the animals, Noah was able to repopulate the earth after the flood. In this myth, there is nothing that would necessarily support the theory of the crossing of the Bering Strait, aside from the fact that there was a flood, which very well may have occurred after the Ice Age in the Younger Dryas era, but the myth can definitely support the idea that the Montagnais were an original people. It certainly can be inferred that the creation myth could hold to some level of truth, (symbolically, of course.) g. What we can learn from oral history, especially this myth in particular, is whether or not certain tribes are an original people or sub-cultures of other tribes. We may also be able to tentatively trace the immigration of these tribes back as far as the Ice Age or possibly even before. h. Bibliography â€Å"Indians and Colonists Relations.† 123helpme.com. 123helpme.com, Inc. 2012. Web. â€Å"Montagnais.† Atlantapedia.com. Atlantapedia, Inc. 2012. Web. â€Å"Montgnais Religion.† bigorrin.com. Article Archives. 2012. Web.

Cardiovascular System, Study Guide Essays

Cardiovascular System, Study Guide Essays Cardiovascular System, Study Guide Paper Cardiovascular System, Study Guide Paper Chapter 18 The Circulatory System: Blood True / False Questions 1. Hemostasis is the production of formed elements of blood. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 2. Blood viscosity stems mainly from electrolytes and monomers dissolved in plasma. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 3. Lymphoid hemopoiesis occurs mainly in the bone marrow. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 4. Oxygen and carbon dioxide bind to different parts of hemoglobin. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 5. The liver stores excess iron in ferritin. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 6. The most important components of the cytoplasm of RBCs are hemoglobin and carbonic anhydrase. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 7. A person develops anti-A antibodies only after he is exposed to antigen A, and anti-B antibodies only after he is exposed to antigen B. Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 8. Incompatibility of one persons blood with another results from the action of plasma antibodies against the RBCs antigens. Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 9. Rh incompatibility between a sensitized Rh+ woman and an Rh- fetus can cause hemolytic disease of the newborn. Difficulty Level: Apply/Analyze Section: 18. 3 Blood Types Topic: Cardiovascular System 10. Circulating WBCs spend most of their lives in the bloodstream. Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 11. Lymphocytes secrete antibodies, coordinate action of other immune cells, and serve in immune memory. Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 12. Monocytes differentiate into large phagocytic cells. Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 13. Coagulation starts with a vascular spasm and ends with the formation of a platelet plug. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 14. Clotting deficiency can result from thrombocytopenia or hemophilia. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 15. After a wound is sealed, tissue repair is followed by fibrinolysis. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System Multiple Choice Questions 16. Blood does not A. transport a variety of nutrients. B. help to stabilize the pH of extracellular fluids. C. participate in the initiation of blood clotting. D. produce plasma hormones. E. elp to regulate body temperature. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 17. The buffy coat does not contain A. lymphocytes. B. granulocytes. C. erythrocytes. D. agranulocytes. E. platelets. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 18. Hematocrit is ____________ of the total blood volume. A. less than 1% B. 47% to 63% C. 25% to 37% D. 42% to 45% E. 37% to 52% Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 19. _____________ is not found in plasma. A. Glycogen B. Fibrinogen C. Glucose D. Urea E. Albumin Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 20. ___________ is a protein not commonly found in plasma. A. Albumin B. Hemoglobin C. Transferrin D. Prothrombin E. Fibrinogen Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 21. _____________ is the most abundant protein in plasma. A. Insulin B. Creatine C. Bilirubin D. Albumin E. Creatinine Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 22. _____________ would not decrease colloid osmotic pressure (COP) in blood. A. Severe liver failure B. A diet predominantly based on red meat C. Starvation D. An extremely low-protein diet E. Hypoproteinemia Difficulty Level: Evaluate/Create Section: 18. 1 Introduction Topic: Cardiovascular System 23. Serum is essentially identical to plasma except for the absence of __________. A. fibrinogen. B. nitrogenous wastes. C. platelets. D. glucose. E. albumin. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 24. Tissues can become edematous (swollen) when A. colloid osmotic pressure (COP) is high. B. there is hyperproteinemia. C. he concentration of sodium and proteins in blood is high. D. hematocrit is high. E. there is a dietary protein deficiency. Difficulty Level: Evaluate/Create Section: 18. 1 Introduction Topic: Cardiovascular System 25. Myeloid hemopoiesis in adults happens in the A. thymus. B. spleen. C. red bone marrow. D. yellow bone marrow. E. liver. Difficulty Level: Remember/Understand Section: 18. 1 Introd uction Topic: Cardiovascular System 26. The viscosity of blood is due more to _____________ than to any other factor. A. fibrin B. albumin C. sodium D. erythrocytes E. nitrogenous wastes Difficulty Level: Remember/Understand Section: 18. Introduction Topic: Cardiovascular System 27. Erythrocytes transport oxygen and serve to A. defend the body against pathogens. B. initiate blood clotting. C. regulate erythropoiesis. D. transport nutrients. E. transport carbon dioxide. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 28. Most oxygen is transported bound to A. the plasma membrane of erythrocytes. B. alpha chains in hemoglobin. C. beta chains in hemoglobin. D. delta chains in hemoglobin E. heme groups in hemoglobin. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 29. If all the 280 million molecules of hemoglobin contained in RBCs were free in the plasma, A. it would considerably increase blood oxygen carrying capacity. B. it would facilitate delivery of oxygen into tissues irrigated by small capillaries. C. it would facilitate oxygen diffusion into cells distant from blood capillaries. D. it would significantly increase blood osmolarity. E. it would drastically increase osmotic colloid pressure. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 30. An increased erythropoietin (EPO) output by the kidneys would lead to all of the following except A. ncreased hypoxemia. B. increased blood osmolarity. C. increased RBC production. D. increased blood viscosity. E. increased hematocrit. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 31. Many RBCs die in the A. stomach and small intestine. B. red bone marrow. C. spleen and liver. D. lymph nodes and thymus. E. stomach and li ver. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 32. All these can lead to polycythemia except A. cancer of the erythropoietic line of the red bone marrow. B. iron deficiency. C. dehydration. D. emphysema. E. excessive aerobic exercise. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 33. ______________ is more likely to cause anemia than any of the other factors below. A. High altitude B. Air pollution other than by carbon monoxide C. Renal insufficiency D. Smoking E. Any factor that create a state of hypoxemia Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 34. Anemia has these potential consequences except A. blood viscosity is increased. B. the individual is lethargic. C. blood osmolarity is reduced. D. lood resistance to flow is reduced. E. more fluid transfers from the bloodstream to the intercellular spaces. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 35. What is the final product of the breakdown of the organic nonprotein moiety of hemoglobin? A. biliverdin B. bilirubin C. globin D. heme E. iron Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 36. Correction of hypoxemia is regulated by A. a self-amplifying mechanism. B. an enzymatic amplification. C. a positive feedback loop. D. a negative feedback loop. E. a cascade effect. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 37. A deficiency of _____________ can cause pernicious anemia. A. vitamin C B. iron C. vitamin B12 D. EPO secretion E. folic acid Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 38. Sickle-cell disease is not A. caused by a recessive allele that modifies the structure of hemoglobin. B. a hereditary hemoglobin defect. C. advantageous to protect carriers against malaria. D. a cause of malaria. E. a cause of anemia. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 39. The ABO blood group is determined by _____________ in the plasma membrane of RBCs. A. glycolipids B. glycoproteins C. antibodies D. antigen-antibody complexes E. agglutinins Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 40. Type A blood can safely donate RBCs to _____________ and can receive RBCs of type ___________. A. O; AB B. AB; O C. A; B D. B; A E. O; O Difficulty Level: Apply/Analyze Section: 18. 3 Blood Types Topic: Cardiovascular System 41. Type AB blood has ____________ RBC antigen(s). A. no B. anti-A and anti-B C. anti-A D. nti-B E. A and B Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 42. RhoGAM is an antibody given to Rh- women who give birth to a Rh+ child. RhoGAM is what type of plasma protein? A. gamma () globulin B. beta () globulin C. alpha () globulin D. fibrinogen E. albumin Difficulty Level: Apply/Analyze Section: 18. 3 Blood Types Topic : Cardiovascular System 43. The universal donor is A. AB, Rh-negative. B. AB, Rh-positive. C. O, Rh-negative. D. O, Rh-positive. E. ABO, Rh-negative. Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 4. An individual has type B, Rh-positive blood. The individual has _____ antigen(s) and can produce anti-_____ antibody(ies). A. A and D; B B. B and D; A C. B; A and D D. A; B and D E. D; A and B Difficulty Level: Apply/Analyze Section: 18. 3 Blood Types Topic: Cardiovascular System 45. The main reason why an individual AB, Rh-negative cannot donate blood to an individual A, Rh-positive is because A. anti-A antibodies in the donor will agglutinate RBCs of the recipient. B. anti-A antibodies in the recipient will agglutinate RBCs of the donor. C. anti-B antibodies in the donor will agglutinate RBCs of the recipient. D. anti-D antibodies in the donor will agglutinate RBC of the recipient. E. anti-B antibodies in the recipient will agglutinate RBCs of the donor. Difficulty Level: Evaluate/Create Section: 18. 3 Blood Types Topic: Cardiovascular System 46. A womans first pregnancy is normal but her second pregnancy results in hemolytic disease of the newborn (HDN), or erythroblastosis fetalis. The second child needed a transfusion to completely replace the agglutinating blood. The mother is most likely type _____ and both children are most likely _____. A. A, Rh-negative; B, Rh-positive B. A, Rh-positive; B, Rh-negative C. O, Rh-negative; AB, Rh-negative D. AB, Rh-positive; O, Rh-negative E. AB, Rh-positive; O, Rh-positive Difficulty Level: Evaluate/Create Section: 18. 3 Blood Types Topic: Cardiovascular System 47. These are the least abundant formed elements. A. platelets B. basophils C. erythrocytes D. neutrophils E. eosinophils Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 48. These are the most abundant agranulocytes. A. macrophages B. eosinophils C. monocytes D. lymphocytes E. neutrophils Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 49. Differential count of ______________ typically increases in response to bacterial infections. A. basophils B. monocytes C. erythrocytes D. eosinophils E. neutrophils Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 50. ___________ aid in the bodys defense processes by secreting histamine (vasodilator) and heparin (anticoagulant). A. Eosinophils B. Basophils C. Neutrophils D. Platelets E. Monocytes Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 51. Leukopoiesis begins with the differentiation of A. pluripotent stem cells (PPSCs). B. precursor cells. C. colony-forming units (CFUs). D. myeloblasts. E. lymphoblasts. Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 52. Some lymphocytes can survive for A. days. B. weeks. C. months. D. years. E. decades. Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 53. A total count above ____________ WBCs/L is called leukocytosis. A. 100,000 B. 50,000 C. 10,000 D. 5,000 E. 1,000 Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 54. All these can cause leukopenia except A. acquired immunodeficiency syndrome (AIDS). B. lead poisoning. C. radiation therapy. D. dehydration. E. immunosuppressant drugs. Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 55. This figure shows the formed elements of blood. What does 7 represent? A. a monocyte B. a lymphocyte C. a neutrophil D. an eosinophil E. a basophil Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 56. Platelets do not secrete A. procoagulants (clotting factors). B. thrombopoietin. C. growth factors. D. vasoconstrictors. E. chemicals that attract neutrophils. Difficulty Level: Apply/Analyze Section: 18. Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 57. The cessation of bleeding is specifically called A. vascular spasm. B. homeostasis. C. hemostasis. D. platelet plug formation. E. blood clotting (coagulation). Difficulty Level: Apply/Analyze Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 58. Thromboplastin A. initiates the intrinsic pathway of coagulation. B. initiates the extrinsic pathway of coagulation. C. converts prothrombin into thrombin. D. acts as a potent vasoconstrictor to reduce blood loss. E. dissolves the clot after the tissue has healed. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 59. When a clot is no longer needed, fibrin is dissolved by A. prothrombin. B. thromboplastin. C. kallikrein. D. plasmin. E. platelet-derived growth factor (PDGF). Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 60. All of these prevent the spontaneous formation of a clot except A. the presence of tissue thromboplastin. B. the smooth prostacyclin-coated endothelium of blood vessels. C. he dilution of thrombin when blood flows at a normal rate. D. the presence of antithrombin in plasma. E. the presence of heparin in plasma. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 61. Platelets release ____________, a chemical vasoconstrictor that contributes to the vascular spasm. A. heparin B. thro mbin C. thromboplastin D. prostacyclin E. serotonin Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 62. The structural framework of the blood clot is formed by A. oluble fibrinogen. B. soluble fibrin. C. a fibrin polymer. D. a fibrinogen polymer. E. a thrombin polymer. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 63. Most strokes and heart attacks are caused by the abnormal clotting of blood in an unbroken vessel. Moreover, a piece of the ____________ (clot) may break loose and begin to travel in the bloodstream as a(n) ______________. A. thrombus; embolus B. embolism; thrombus C. plaque; thrombus D. thrombosis; plaque E. plaque; embolus Difficulty Level: Remember/Understand Section: 18. Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 64. __________________ participates in the extrins ic mechanism only. A. Calcium B. Prothrombin activator C. Prothrombin D. Thromboplastin E. Thrombin Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 65. Most clotting factors are synthesized in the A. spleen. B. red bone marrow. C. perivascular tissue. D. kidneys. E. liver. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System If you want to get academic assistance with another task, please contact us! Ascendnaamba essay writing service provides the best writing help, so do not hesitate to fill out our order form.

Pike Place Market and Work Environment Essays

Pike Place Market and Work Environment Essays Pike Place Market and Work Environment Essay Pike Place Market and Work Environment Essay 1 . Preliminary Information: Stephen C. Lundin, Harry Paul, and John Christensen. Fish! A Proven Way to Boost Morale and Improve Results. New York: Hyperion, 2000. Print. 2. Summary: Fish! is the story of Mary Jane Ramirez, a mid-level manager who works at First Guarantee Financial in Seattle, and her efforts to transform her employees attitudes. The story starts off with Mary Jane and her family moving to Seattle due to her husbands Job relocation. Unfortunately, Mary Janes husband died unexpectedly from a blood clot in his brain, which left Mary Jane financially unsecure and forced er to accept a management position with First Guarantee. Mary Janes promotion bumped her up to the dreaded third floor, which is often referred to in the book as a toxic waste dump. The staff on the third floor is known for being bored, uninterested, unmotivated and not helpful to the clients that they serve. Five weeks passed, and Mary Janes confidence was clearly shaken and all of her energy depleted, not to mention she was reporting to senior manager, Bill, who has a reputation of being very unpleasant and rude. Bill noticed the severe lack of motivation from level 3 and put Mary Jane in charge of changing the environment nd the culture of level 3. With plenty of questions and no answers in sight, Mary Jane found herself at the infamous Pike Place Fish Market for lunch where she met Lonnie, a happy-go-lucky fishmonger, who gives her Just the advice she needs about her situation with First Guarantee. Lonnie explained to her that Pike Place used to be exactly like First Guarantee, with the lack of motivation and the feeling that their work was boring, monotonous every single day. So, how were the fishermen at Pike Place able to turn their boring fish market into one of the most famous in the world? Lonnie explained it to Mary Jane in four simple steps. The first step, and arguably most important, is to choose your attitude. Choosing your attitude sounds simple enough, but it is crucial when it comes to the work environment. The second step is to find ways to play. This makes the work environment more fun and reduces the tension. The third step is to be present. This step ensures that youre always living in the moment and not taking anything for granted. The fourth and final step is to make their day. This step focuses on the customers and making sure that their day was ade with your interactions. With these four steps, Mary Jane was able to transform her toxic waste dump to a healthy working environment. Just to be sure the company follows these steps, a plaque had been made and hung in the front entrance of the headquarters that reads: As you enter this place of work please choose to make today a great day. Your colleagues, customers, team members, and you yourself will be thankful. Find ways to play. We can be serious about our work without being serious ourselves. Stay focused in order to be present when your customers and team members most need you. And should you feel your energy lapsing, try this sure fire remedy: Find someone who needs a helping hand, a word of support, or a good ear- and make their day (Lundin). 3. Critical Analysis: Fish! tells a wonderful and believable story about a common problem with todays workforce. Many workplace tasks can be considered monotonous and boring, and you do big emphasis on health and the overall well-being of employees, there shouldnt be such a high rate of toxic waste dumps, especially when we spend a considerable amount of our time in the work place. I liked how the authors used the world famous Pike Place Fish Market as an example to demonstrate that any Job on the planet can be fun and tolerable with the right mindset. As Lonnie from the fish market said, Im spoiled for life. I dont think I could work in a typical market after experiencing this. As I mentioned, the market didnt start this way. It, too, was an energy dump for many years (Lundin). The four elements of Lonnies philosophy really could be applicable to any work environment in need of revamping. Starting with choose your attitude; it is probably the most simple yet effective strategy in the book. As it is tated in the book: there is always a choice about the way you do your work, even if there is not a choice about the work itself (Lundin). Any worker can choose their attitude that they bring to work; whether they are going to be miserable or if they are going to be happy and motivated. If you consistently choose to be in a positive mood, then odds are you will be much happier and productive in the long-run. After all, if you have to be at work, why not try and make the best out of it? The next philosophy is to play. We see this strategy come in to use for many companies today, especially Google. The general idea is that you can be serious about your work, but you can still have fun with the way you conduct your business. This shows that you are not always taking yourself so seriously, and you can understand the importance of humor even in stressful situations. If the ideology of play is incorporated in businesses, people will treat others well, workers will be more creative, the time passes more quickly, and the environment is healthier. The third philosophy is to make their day. This step is crucial when it comes to customer satisfaction. The idea is simple in heory: go out and approach customer service with the goal that you are going to make somebodys day. When you go out of your way to give your customer a memorable experience, it enhances your companys image and leaves a lasting impression. The fourth and final philosophy is to be present. This brings in an element of attention to the moment rather than zoning out of work. When you are not present while at work, more than likely time is being wasted staring at the clock, which also means you are not fully engaged with your clients or customers and diminishes the quality of your work. When you are present at work, all of those problems are solved and it makes you stand out from the rest of your coworkers. 4. Conclusion: Fish! is a must-read for any business that has signs of becoming a toxic waste dump. The book itself is short in length, and it delivers its message very clearly and effectively. The four basic philosophies discussed in the book are very simple, yet they can easily be implemented in any work environment to improve the overall atmosphere. I would recommend this book to anyone that fears their companys work environment might be in trouble.