Nuclear Iconography in Post-Cold War Culture :: Culture War Nuclear Iconography Essays

Nuclear Iconography in Post-Cold War Culture I wish in this paper to sketch a project involving nuclear iconography and post-Cold War culture. At the heart of this project is the claim that the current historical moment forms a legitimation crisis for the scientific, military, industrial, governmental, and "cultural" institutions whose interests are configured in the design, manufacture, deployment, and "use" of nuclear weapons. Within this moment, a variety of progressive and regressive movements have been intitiated through the production and reception of nuclear weapons rhetoric. The role of visual iconography in nuclear hegemony has traditionally received minor attention (e.g., compared with the "nukespeak" of foreign policy, mass media news coverage, and literary works). Recent scholarly articles and books have attempted to correct this verbalist imbalance by examining the genres and discourses of nuclear art (e.g., painting), cinema and photography. Collectively, this work establishes that the Bomb is -- after W.J.T. Mitc hell -- an "imagetext" in which verbal and iconic discourses interanimate to produce ways of (not) seeing and forms of (not) feeling that have historically positioned cultural subjects in relation to the technologies, policies, figures, locations, events, and institutions (in both senses as "customary practices" and "formal organizations") which have constituted the nuclear condition . . . "Now Do You See It?": Post-Cold War Nuclear Iconography I am interested in the role of visual rhetoric in maintaining this "war of position" between military, environmental, arms-control, pacifist, industrial, scientific and federal interests [in post-Cold War culture]. Issues in this research include the nature of verbal and visual codes in nuclear representations (e.g., in critical disagreement over the success of nuclear landscape photography in evoking viewer knowledge of the deadly, invisible radiation which "really" suffuses its depicted objects), the uses to which images are put in various social contexts (e.g., in museum exhibits commemorating the Japanese atomic bombings), and the consequences of images for existing power relations between nuclear authorities and citizens (e.g., in legitimating the "accelerated" -- and arguably incomplete -- cleanup of contaminated nuclear weapons plants by federal agencies and their contractors) . . . . . . A preliminary survey of prominent nuclear weapons images suggests [this] "new" theme in this process, unique to the post-Cold War era . . . . . . "Museumification" This theme describes the inter-related processes by which the partially decrepit and moribund nuclear apparatus is being dismantled, appropriated, recycled, commodified, and memorialized in contemporary culture (e.

Foundation and Empire 4. The Emperor

CLEON II commonly called â€Å"The Great.† The last strong Emperor of the First Empire, he is important for the political and artistic renaissance that took place during his long reign. He is best known to romance, however, for his connection with Bel Riose, and to the common man, he is simply â€Å"Riose's Emperor.† It is important not to allow events of the last year of his reign to overshadow forty years of†¦ Encyclopedia Galactica Cleon II was Lord of the Universe. Cleon II also suffered from a painful and undiagnosed ailment. By the queer twists of human affairs, the two statements are not mutually exclusive, nor even particularly incongruous. There have been a wearisomely large number of precedents in history. But Cleon II cared nothing for such precedents. To meditate upon a long list of similar cases would not ameliorate personal suffering an electron's worth. It soothed him as little to think that where his great-grandfather had been the pirate ruler of a dust-speck planet, he himself slept in the pleasure palace of Ammenetik the Great, as heir of a line of Galactic rulers stretching backward into a tenuous past. It was at present no source of comfort to him that the efforts of his father had cleansed the realm of its leprous patches of rebellion and restored it to the peace and unity it had enjoyed under Stanel VI; that, as a consequence, in the twenty-five years of his reign, not one cloud of revolt had misted his burnished glory. The Emperor of the Galaxy and the Lord of All whimpered as he lolled his head backward into the invigorating plane of force about his pillows. It yielded in a softness that did not touch, and at the pleasant tingle, Cleon relaxed a bit. He sat up with difficulty and stared morosely at the distant walls of the grand chamber. It was a bad room to be alone in. It was too big. All the rooms were too big. But better to be alone during these crippling bouts than to endure the prinking of the courtiers, their lavish sympathy, their soft, condescending dullness. Better to be alone than to watch those insipid masks behind which spun the tortuous speculations on the chances of death and the fortunes of the succession. His thoughts hurried him. There were his three sons; three straight-backed youths full of promise and virtue. Where did they disappear on these bad days? Waiting, no doubt. Each watching the other; and all watching him. He stirred uneasily. And now Brodrig craved audience. The low-born, faithful Brodrig; faithful because he was hated with a unanimous and cordial hatred that was the only point of agreement between the dozen cliques that divided his court. Brodrig – the faithful favorite, who had to be faithful, since unless he owned the fastest speed-ship in the Galaxy and took to it the day of the Emperor's death, it would be the radiation-chamber the day after. Cleon II touched the smooth knob on the arm of his great divan, and the huge door at the end of the room dissolved to transparency. Brodrig advanced along the crimson carpet, and knelt to kiss the Emperor's limp hand. â€Å"Your health, sire?† asked the Privy Secretary in a low tone of becoming anxiety. â€Å"I live,† snapped the Emperor with exasperation, â€Å"if you can call it life where every scoundrel who can read a book of medicine uses me as a blank and receptive field for his feeble experiments. If there is a conceivable remedy, chemical, physical, or nuclear, which has not yet been tried, why then, some learned babbler from the far comers of the realm will arrive tomorrow to try it. And still another newly-discovered book, or forgery morelike, will be used as authority. â€Å"By my father's memory,† he rumbled savagely, â€Å"it seems there is not a biped extant who can study a disease before his eyes with those same eyes. There is not one who can count a pulse-beat without a book of the ancients before him. I'm sick and they call it ‘unknown.' The fools! If in the course of millennia, human bodies learn new methods of falling askew, it remains uncovered by the studies of the ancients and uncurable forevermore. The ancients should be alive now, or I then.† The Emperor ran down to a low-breathed curse while Brodrig waited dutifully. Cleon II said peevishly, â€Å"How many are waiting outside?† He jerked his head in the direction of the door. Brodrig said patiently, â€Å"The Great Hall holds the usual number.† â€Å"Well, let them wait. State matters occupy me. Have the Captain of the Guard announce it. Or wait, forget the state matters. Just have it announced I hold no audience, and let the Captain of the Guard look doleful. The jackals among them may betray themselves.† The Emperor sneered nastily. â€Å"There is a rumor, sire,† said Brodrig, smoothly, â€Å"that it is your heart that troubles you.† The Emperor's smile was little removed from the previous sneer. â€Å"It will hurt others more than myself if any act prematurely on that rumor. But what is it you want. Let's have this over.† Brodrig rose from his kneeling posture at a gesture of permission and said, â€Å"It concerns General Bel Riose, the Military Governor of Siwenna.† â€Å"Riose?† Cleon II frowned heavily. â€Å"I don't place him. Wait, is he the one who sent that quixotic message some months back? Yes, I remember. He panted for permission to enter a career of conquest for the glory of the Empire and Emperor.† â€Å"Exactly, sire.† The Emperor laughed shortly. â€Å"Did you think I had such generals left me, Brodrig? He seems to be a curious atavism. What was the answer? I believe you took care of it.† â€Å"I did, sire. He was instructed to forward additional information and to take no steps involving naval action without further orders from the Imperium.† â€Å"Hmp. Safe enough. Who is this Riose? Was he ever at court?† Brodrig nodded and his mouth twisted ever so little. â€Å"He began his career as a cadet in the Guards ten years back. He had part in that affair off the Lemul Cluster.† â€Å"The Lemul Cluster? You know, my memory isn't quite – Was that the time a young soldier saved two ships of the line from a head-on collision by†¦ uh†¦ something or other?† He waved a hand impatiently. â€Å"I don't remember the details. It was something heroic.† â€Å"Riose was that soldier. He received a promotion for it,† Brodrig said dryly, â€Å"and an appointment to field duty as captain of a ship.† â€Å"And now Military Governor of a border system and still young. Capable man, Brodrig!† â€Å"Unsafe, sire. He lives in the past. He is a dreamer of ancient times, or rather, of the myths of what ancient times used to be. Such men are harmless in themselves, but their queer lack of realism makes them fools for others.† He added, â€Å"His men, I understand, are completely under his control. He is one of your popular generals.† â€Å"Is he?† the Emperor mused. â€Å"Well, come, Brodrig, I would not wish to be served entirely by incompetents. They certainly set no enviable standard for faithfulness themselves.† â€Å"An incompetent traitor is no danger. It is rather the capable men who must be watched.† â€Å"You among them, Brodrig?† Cleon II laughed and then grimaced with pain. â€Å"Well, then, you may forget the lecture for the while. What new development is there in the matter of this young conqueror? I hope you haven't come merely to reminisce.† â€Å"Another message, sire, has been received from General Riose.† â€Å"Oh? And to what effect?† â€Å"He has spied out the land of these barbarians and advocates an expedition in force. His arguments are long and fairly tedious. It is not worth annoying Your Imperial Majesty with it at present, during your indisposition. Particularly since it will be discussed at length during the session of the Council of Lords.† He glanced sidewise at the Emperor. Cleon II frowned. â€Å"The Lords? Is it a question for them, Brodrig? It will mean further demands for a broader interpretation of the Charter. It always comes to that.† â€Å"It can't be avoided, sire. It might have been better if your august father could have beaten down the last rebellion without granting the Charter. But since it is here, we must endure it for the while.† â€Å"You're right, I suppose. Then the Lords it must be. But why all this solemnity, man? It is, after all, a minor point. Success on a remote border with limited troops is scarcely a state affair.† Brodrig smiled narrowly. He said coolly, â€Å"It is an affair of a romantic idiot; but even a romantic idiot can be a deadly weapon when an unromantic rebel uses him as a tool. Sire, the man was popular here and is popular there. He is young. If he annexes a vagrant barbarian planet or two, he will become a conqueror. Now a young conqueror who has proven his ability to rouse the enthusiasm of pilots, miners, tradesmen and suchlike rabble is dangerous at any time. Even if he lacked the desire to do to you as your august father did to the usurper, Ricker, then one of our loyal Lords of the Domain may decide to use him as his weapon.† Cleon II moved an arm hastily and stiffened with pain. Slowly he relaxed, but his smile was weak, and his voice a whisper. â€Å"You are a valuable subject, Brodrig. You always suspect far more than is necessary, and I have but to take half your suggested precautions to be utterly safe. We'll put it up to the Lords. We shall see what they say and take our measure accordingly. The young man, I suppose, has made no hostile moves yet.† â€Å"He report none. But already he asks for reinforcements.† â€Å"Reinforcements!† The Emperor's eyes narrowed with wonder. â€Å"What force has he?† â€Å"Ten ships of the line, sire, with a full complement of auxiliary vessels. Two of the ships are equipped with motors salvaged from the old Grand Fleet, and one has a battery of power artillery from the same source. The other ships are new ones of the last fifty years, but are serviceable, nevertheless.† â€Å"Ten ships would seem adequate for any reasonable undertaking. Why, with less than ten ships my father won his first victories against the usurper. Who are these barbarians he's fighting?† The Privy Secretary raised a pair of supercilious eyebrows. â€Å"He refers to them as ‘the Foundation.'† â€Å"The Foundation? What is it?† â€Å"There is no record of it, sire. I have searched the archives carefully. The area of the Galaxy indicated falls within the ancient province of Anacreon, which two centuries since gave itself up to brigandage, barbarism, and anarchy. There is no planet known as Foundation in the province, however. There was a vague reference to a group of scientists sent to that province just before its separation from our protection. They were to prepare an Encyclopedia.† He smiled thinly. â€Å"I believe they called it the Encyclopedia Foundation.† â€Å"Well,† the Emperor considered it somberly, â€Å"that seems a tenuous connection to advance.† â€Å"I'm not advancing it, sire. No word was ever received from that expedition after the growth of anarchy in that region. If their descendants still live and retain their name, then they have reverted to barbarism most certainly.† â€Å"And so he wants reinforcements.† The Emperor bent a fierce glance at his secretary. â€Å"This is most peculiar; to propose to fight savages with ten ships and to ask for more before a blow is struck. And yet I begin to remember this Riose; he was a handsome boy of loyal family. Brodrig, there are complications in this that I don't penetrate. There may be more importance in it than would seem.† His fingers played idly with the gleaming sheet that covered his stiffened legs. He said, â€Å"I need a man out there; one with eyes, brains and loyalty. Brodrig-â€Å" The secretary bent a submissive head. â€Å"And the ships, sire?† â€Å"Not yet!† The Emperor moaned softly as he shifted his position in gentle stages. He pointed a feeble finger, â€Å"Not till we know more. Convene the Council of Lords for this day week. It will be a good opportunity for the new appropriation as well. I'll put that through or lives will end.† He leaned his aching head into the soothing tingle of the force-field pillow, â€Å"Go now, Brodrig, and send in the doctor. He's the worst bumbler of the lot.†

Edgar Allan Poe Essay examples - 692 Words

Short Stories + Terror = Poe American Romanticism brought a new era to America and American literature. Within literature of the Romanticism era came the development of the gothic novel. Edger Allen Poe is one of the well-known gothic authors which arose from this era. Throughout Poe’s career he wrote many short stories following one theory which he created - that every aspect of a short story should lead to one single effect. For Poe many of his stories have the single effect of terror. In Poe’s story â€Å"The Fall of the House of Usher† he creates the single effect of terror through his description of the house, the entombment of Madeline, and Madeline’s appearance at the end of the story. At the beginning of the story, the narrator†¦show more content†¦Instead of burring her in the family cemetery far away from the house Roderick, Madeline’s brother decides to burry her beneath the house( 752). As the narrator describes, Madeline is pl aced in a vault which is â€Å"small, damp, and entirely without means of admission for light†(Poe 272). After Madeline is placed in the vault the lid of her coffin is â€Å"replaced and screwed down† and the iron door to the vault is secured. Madeline is now screwed alive into a coffin and locked into a dark vault. The mere thought of Madeline’s entombment should evoke terror into any reader. Finley Madeline’s appearance at the end of the story is the last and most crucial part in creating the story’s terror. Roderick and the narrator along with the reader have now assumed that Madeline is dead. While the narrator is reading to Roderick, he begins to hear noises that coincidently coincide with the actions in the story he is reading. The story is about to reach its climax when the narrator finds Roderick sitting in front of the room door mumbling. Before the narrator can figure out what Roderick is saying the bedroom door abruptly opens and Madel ine appears in her white robes bloodied by her struggle, falling upon her brother to bring both of them to their deaths(Carpenter 753). In retrospect Poe creates a masterful terror in â€Å"The Fall of the House of Usher† through his description of the house, Madeline’s entombment and the crucialShow MoreRelatedEdgar Allan Poe721 Words   |  3 PagesEdgar Allan Poe Edgar Allen Poe, born is 1809, was an American short story writer, poet, and critic. He is commonly know as the father of detective stories. His most well know work of art is his poem The Raven (Werlock). Although Poe had a short lived career, his literature continues to influence many writers in the United States and Europe. He worked with many genres such as: gothic tale, science fiction, occult fantasies, and satire. While many critics consider his works of literature as grotesqueRead MoreEdgar Allan Poe792 Words   |  4 Pagesauthor, Edgar Allan Poe, on Sunday October 7, 1849. In Massachusetts on the 19th day of January in the year 1809, Edgar Poe was born to actress Elizabeth Arnold Hopkins Poe and actor David Poe Junior, making him an older brother to Rosalie Poe, and a younger one to William Henry Leonard Poe. Poe may, perchance, have been named after a character in the play that his parents were performing that year. He was never formally adopted, however, Edgar Poe was r enamed Edgar Allan Poe when the John Allan familyRead MoreEdgar Allan Poe1245 Words   |  5 Pagesbe discussing about my poet Edgar Allan Poe. Poe had written numerous of poems and stories but the one I chose was â€Å"Annabel Lee†. This poem was written in 1849 which was a long time ago. Even though this poem is centuries old, it is still a well known poem. This whole project includes a biography, literary movement, and a explication about the poem. The biography includes where Poe grew up and how his lifestyle were. Through research and sources, I found out that Poe lived a hard life. He was inRead MoreThe Rise Of Poe By Edgar Allan Poe1635 Words   |  7 PagesThe Rise of Poe The words people use and how they use them holds so much power within themselves. It seems that, people are always searching for the right words to express their true emotions towards a certain subject. Artists and authors manage to make a living off of knowing how to use the right words to reach through to their platform. Though within his time, Edgar Allan Poe did not have an established platform and was seen as estranged; he still dabbled as an author and has made many famous shortRead More Edgar Allan Poe Essay515 Words   |  3 Pages Edgar Allan Poe nbsp;nbsp;nbsp;nbsp;nbsp;Edgar Allan Poe, the first master of the short story, had written many short stories from mysteries to morbidity. Edgar was born on January 19,1809 in Boston, Massachussettes. Edgars Parents, David and Eliza, were both in the acting business. Poe also had a sister, who is rarely spoken of. When Edgar was young his father fleed from the family, leaving Edgar, his mother, and sister alone. At the age of two Edgars mother died of tuberculosis. Edgar wasRead MoreDeath By Edgar Allan Poe975 Words   |  4 Pagesabout the topic, and the fear of not knowing this leads it to be a taboo subject in many discussions. Edgar Allan Poe defied this sense of taboo and wrote many works centering on the topic of death. It is Edgar Allan Poe’s discussion of death in his works that reveals the innate human perversion of the discussion of death. The reason for his discussion of death may find roots in his personal life. Poe was born into a traveling family in 1809 and had two other siblings. His parents tragically lost theirRead MoreThe Biography Of Edgar Allan Poe841 Words   |  4 PagesThe Biography of Edgar Allan Poe â€Å"Lord, help my poor soul†, the last and final words of the amazing writer, Edgar Allan Poe, before his sudden death in 1849. Edgar Allan Poe wrote dark and treacherous stories and poems that often lead to the questioning of his mental state. Poe lived a rather difficult life in which writing was his escape. He at one time was in so much debt that he could have never payed it back even if his career took off. No one ever knew what had happened to Poe, only that heRead More Edgar Allan Poe Essay1589 Words   |  7 Pages Edgar Allen Poe Edgar Allan Poe Edgar Allen Poe’s contributions to American literature have become increasingly more prominent as the years have passed. As short fiction has become a more accepted genre in literary circles, Poe’s theories are studied with more passion. Although he lived a rather melancholy life, Poe did experience moments of joy, and desired to capture the beauty through poetic form. Indeed, what he left behind for the literary world was his gifted genus, revealed throughRead MoreEdgar Allan Poe Essay1575 Words   |  7 PagesEdgar Allan Poe Edgar Allan Poe was a bizarre and often scary writer. People throughout history have often wondered why his writings were so fantastically different and unusual. They were not the result of a diseased mind, as some think. Rather they came from a tense and miserable life. Edgar Allan Poe was not a happy man. He was a victim of fate from the moment he was born to his death only forty years later. He died alone and unappreciated. It is quite obvious that his life affected hisRead MoreEdgar Allan Poe Essay812 Words   |  4 PagesEdgar Allan Poe Edgar Allan Poe was one of Americas famous poets, fiction short-story writers, and literary critics. He is known as the first master of short story form especially in tales of horror, and mystery. The work he produced was considered to be some of the most influential literary criticism of his time. His poems made him one of the most famous figures in American literary history. His influence on literature is seen in all literature books in schools everywhere. Some of his famous

Speech - 987 Words

SPECIFIC PURPOSE: By the end of my speech, my audience will know the history of Walt Disney, his invention of Disney World, and how his invention has impacted people. THESIS STATEMENT: To pay tribute to Walt Disney, the inventor of Disney World, I will share with you a brief history of Walt Disney, his invention of Disney World, and how his invention has impacted people. Walt Disney INTRODUCTION I. Attention-getter: How many of you have been or at least heard of a place call Disney World? II. Establish your credibility: Well I am pretty sure majority of you have heard or been to Disney World. III. Relate topic to audience: Disney world is a magical place that brings a lot of smiles and excitement too many people; I have†¦show more content†¦3) Their first deal was with the New York distributor Margaret Winkler, to distribute their cartoons (â€Å"Walter†, Paragraph 7). 5. Disney later went on to perfect his animated cartoons. B. The history of Walt Disney also continues with his outstanding inventions that he developed. 1. Walt Disney was an American motion-picture and television producer and showman, famous as a pioneer of cartoon films and as the creator of Disneyland and Disney World theme parks (â€Å"Walter†, Paragraph 1). 2. According to Bio.com article call â€Å"Walter Elias Disney†, â€Å"He won 22 Academy Awards during his lifetime , and was the founder of theme parks Disneyland and Walt Disney World† (â€Å"Walter†, Paragraph 2). [Transition: The second thing I would like to share to you is his invention of Disney World.] II. Main Point—The production of Walt Disney theme park, Disney World, has an fascinating or intriguing story to it. A. According to Walt Disney World History, from WDWmagic.com â€Å"Walt Disney World is a tribute to the philosophy and life of Walter Elias Disney and to the talents† (â€Å"Walt†, Paragraph 1). 1. Walt Disney World was opened to the public in 1971 (â€Å"Walt†, Paragraph 2). 2. Disney world is an amusement theme park that provides many options to the public. a. Such as; shopping, shows, dining, entertainment, and ect†¦ 3. The resort continuesShow MoreRelatedSpeech Commencement Speech Analysis1097 Words   |  5 Pagesabout her personal experiences. She is a direct source speaking about 1st hand knowledge. Message – Live life with integrity. Follow your passion and stay true to yourself. Channel – The channel that I viewed this speech in was an online video. The original audience was viewing the speech live. Listener – The initial intended listeners were the students of the Tulane University Class of 2009. Chapter Five – Selecting a  Topic  and a Purpose Specific Purpose – Ellen wished to congratulate the classRead MoreThe Importance Of A Speech On The Audience904 Words   |  4 PagesWhen making a speech, it is important that the speaker understands who their audience is. By understanding the characteristics of their listeners, the speaker is able to tailor their speech so that it involves topics that interest the audience. The listeners will then be more attentive and interest in listening to the message. In this Communication class, my classmates are my audience because they are the ones who will be listening and giving me feedback. In order to make effective speeches, thereRead MoreInformative Speech Essay855 Words   |  4 Pagestype of speech would the speaker choose. Well chapter 13 contents the creative process for informative speaking. What informative speaking is how to choose a focused informative topic, how to conduct a research and informative outline? The chapter also contains how to organize the body, introduc tion, and conclusion of the informative speech. Lastly chapter 13 contents explain how to prepare to present the speech and evaluate and informative speech. In order to make a well informative speech the speakerRead MoreSpeech : Speech And Speech1735 Words   |  7 Pagestheir speech and communication skills, are often hard to understand; however, having a speech disorder, such as a stutter, on top of that may make it near impossible for anyone to understand what that child is struggling to say. Stuttering is just one of the many speech disorders that make children’s speech even harder to understand. Even sentences that might be a basic sentence to say might come out muffled, broken up, or distorted in some other way, if a child has a stutter or another speech deficiencyRead MoreThe Speech Was A Success908 Words   |  4 PagesOverall, I believe that our speech was a success. Sonia and I wrote our outline together and we followed Toulmin logic for our format. We started with the board point that everyone know driving under the influence is dangerous and then narrowed by adding how many people get multiple DUI and finally the consequences of driving under the influence. In this way, we had a logical and persuasive argument that we both understood. We also decided who would speak which parts on Friday which meant thatRead MoreStrengths And Weaknesses Of A Speech762 Words   |  4 Pagesfirst speech. I ended up with almost a perfect score 49/50! I was very proud of myself for presenting, I was so nervous at the time and didnt want to present, but seeing how supportive and respectful my classmates were towards everyone it definitely gave me courage . The reason why I think I received the grade I did was because I spoke about something I truly loved, it was almost effortless which made it easy to deliver the speech. I was able to communicate my excitement well.After this speech I toldRead MoreSpeech Critique: Sermon850 Words   |  4 Pagesyou go to church knowing you will be preached to about Jesus and God, it isnt just that. There are life lessons to be learned and they can be applied to everyday life and he did a really good job at teaching us something meaningful through his speech, which isnt easy to do. He used a thesis, posing a question if we truly know what means to be baptized and if we are truly living our lives as disciples of Jesus Christ. He began by telling a story about the bible and Jesus baptism, then explainedRead MoreSpeech : Freedom Of Speech1364 Words   |  6 Pages Even though freedom of speech can be tricky, understanding what can be said under the first amendment is key. This will give you more confidence when you re talking about current events, it ll inhibit social interaction, but the biggest reason of all is understanding your rights will keep you out of jail. Even the supreme court struggles to determine what exactly constitutes protected speech. When trying to see if your covered by the first amendment, certain questions have to be displayed. AreRead MoreGraduation Speech : A Speech1403 Words   |  6 PagesIn the commencement speech entitled â€Å"This is Water,† the speaker came to highlight to the graduates at the commencement ceremony, what t he â€Å"real world â€Å"was like because he thought they are not alert enough to know. He made reference to this through the anecdote at the beginning where the two young fish didn’t know what water was and of course water is life to fishes. Therefore, the speaker found it necessary to tell what life was really about through a commencement speech because of his opinion thatRead MoreSpeech : The Freedom Of Speech Essay1624 Words   |  7 Pagesthe United States are privileged to the freedom of speech under the First Amendment, but the constitutional limits of the freedom of speech have been questioned on multiple occasions. Citizens of the United States have called upon the Supreme Court numerous times to interpret the meaning of the First Amendment, and the court has censored some forms of speech such as obscene speech --which has been prohibited--and indecent or pornographic speech--which has been regulated (Barrett, 1999). Public and

Alcohol and Cigarette Advertisement Essay - 948 Words

Alcohol and Cigarettes Advertisement How would you feel if one of your family members or close friends told you they have a lung disease or cancer? According to a 1992 national household survey on alcohol, about 7.5% of the United States population (That is about 14 million Americans) abuse or are dependent on alcohol. Also, a recent 2004 Center for Disease Control (CDC) survey indicated that about 21% of US adults are current cigarette smokers. (That is about 44.5 million people).Let me repeat that. These numbers are from 2004. I’m guessing these numbers have increased in the last four years. These numbers are incredible since everyone realizes how damaging alcohol abuse and cigarette smoking can be. After reading a number of†¦show more content†¦Bryan’s last words were to his son, he told his son Louis â€Å"this is what happens to you when you smoke. â€Å" Cigarette smoking and alcohol drinking can be very deadly. On October 9, 2007, CDC reported that each year about 438,000 people in the United States die from illnesses related to cigarette smoking. Cigarette smoking has caused many deaths, alcohol drinking has almost cause equally as much deaths a year. The National Institute on Alcohol Abuse and Addiction reported that more than 100,000 Americans deaths are caused by excessive alcohol consumption. According to a professional American doctor, cigarettes killed more Americans than AIDS, alcohol, car accidents, murders, suicides, drugs and fires combined. Most of these deaths may have occurred because people started smoking and drinking because of the advertisements. Cigarettes and alcohol advertisements are affecting a lot of people. Once you enter any city in the US, the first thing you’re going to see is an advertisement of cigarettes or alcohol on a billboard. Who in here has seen those Absolut Vogue ads? Those ads and many other ads have been shown in famous newspapers and magazines, magazine and newspapers such as the New York Times, Entertainment Weekly and Rolling Stone, even in outdoor life. Alcohol ads lie. Jean Kilbourne, a media scholar said â€Å"an alcohol advertisement does create a climate in which dangerous attitudes toward alcohol are presented as normal and appropriate.†Show MoreRelatedUnderage Alcohol Drinking And Cigarette Smoking1398 Words   |  6 PagesThe underage alcohol drinking and cigarette smoking has been a consistent problem for the last few decades. Majority easily blame marketing advertisements to this problem particularly to the rising percentage of alcohol, cigarette, and drug abuse among teens. While this may seem unfair to marketing industry, there may be some truth to that according to research. This study will focus on the probability to ban marketing advertisements of alcohol, cigarette and medically prescribed substances as theRead MoreThe Effects Of Advertising On Teens On The World Today1232 Words   |  5 PagesCommunication Complications in Advertisements Teenagers views on the world today Advertisements surround us, and everyday they affect the unknowing minds of the younger generations. Researches have been investigating this topic for years, as the strategies these advertisements use are incredibly effective. This is shown through Pechmann Reibling (2006), Godbold Pfau (2000), Belstock, Connolly, Carpenter, Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens?Read MoreAlcohol and Tobacco in Sports914 Words   |  4 Pagescommercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertiser’s because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar with in the society, these are namely alcohol and tobacco products. These two make up about half of the sponsorship in professional Read MoreAdvertising And The Advertising Groups1057 Words   |  5 Pageswithin the image it. One such advertisement I have found that best demonstrates this is the Hangman ad found at the top of this paper. This anti-smoking ad executed by the â€Å"Kick the habit before it kicks you† ad campaign in 2008. The ad features cigarettes rearranged so it appears that an innocent game of hangman. Underneath the game the words â€Å"smokers never win†, appear in chalkboard writing. Simplicity and focus on the message dominate the theme of the advertisement. Not only is the ad notRead More Media Essay - It’s Time to Ban the Advertising of Alcoholic Beverages1322 Words   |  6 PagesMedia Essay - It’s Time to Ban the Advertising of Alcoholic Beverages Everywhere we go, were bombarded by all sorts of advertisements. We can seldom go through one day without receiving at least one phone call from a telemarketer. Turn on the TV for 15 or 20 minutes and youll see at least one 5-minute commercial break. Advertisements are abundant everywhere we go: alongside roads, at airports, and at train stations. Why is advertising so popular, why do so many companies pump millions of dollarsRead MoreSystematic Review Of Health Article1393 Words   |  6 Pagesmay reduce e-cigarette use in this population. One health policy that may decrease e-cigarette use among young adults is the implementation of warning statements. Possibly inspired by the FDA’s deeming rule requiring warning statements on e-cigarette products by May 2018, Sanders-Jackson et al. (2015a) conducted an online experiment to assess the effect of warning statements on young adults’ reactions to televised e-cigarette advertisements. Advertisements for two popular e-cigarette brands wereRead MoreBan Banning Should Not Be Banned981 Words   |  4 Pagescompanies trying to push for freedom of speech† with advertisements, and the government attempting to assume a sense of responsibility, it seems almost impossible to find a solution that can encompass all perspectives. Pro-banning arguments Many feel that the Indian government should be allowed to intervene, especially when dealing with a public health situation. This attitude is one of the main reasons many people are for banning commercializing cigarettes in modern media. With the statistics of millionsRead MoreComparing The Procuress By Johannes Vermeer Essay1394 Words   |  6 Pagessly look on his face, and the last man has a deceitful smile on his face with a beverage in his hand. The women on the other hand looks calm and collect with a beverage in her hand, but her eyes are close. This made me assume that they are drinking alcohol and are trying to seduce the woman. To add on to that, procuress is sort of like a prostitute, and in the visual you can see one of the men hand the woman some money. This tells me a lot about cultural values of that time. For instance, I can inferRead MoreAdvertising’s Positive Influences Essay1146 Words   |  5 PagesFood and drink, cars, alcohol, cigarettes —  "The average American is exposed to some 500 ads daily† (Fowles 540). Are advertisements influencing people negatively or positively? According to Jib Fowles in â€Å"Advertising’s Fifteen Basic Appeals,† advertisers create ads that appeal to one’s motives (541). Regardless of negative outcomes, people believe that buying advertised products will help satisfy their basic needs. Based on Fowles’ article, although advertising has some negative aspects, advertisingRead MoreShould Alcohol and Tobacco Advertisement Be Banned? Essay641 Words   |  3 PagesShould alcohol and tobacco advertisement be banned? We may see alcohol and tobacco advertisements everywhere, on television, in newspaper, on street ads card etc. Alcohol ads usually create several feints to tell people that alcohol is good for people and induce people to drink. On the other hand, the malign influence of advertisements shows smoking as something cool. But we know the truth is not so. Alcohol is harmful for people’s health and sometimes it may bring bad effects to self-impression

International Marketing Small to Medium-Sized Business

Question: Describe about the International Marketing for Small to Medium-Sized Business. Answer: Introduction: Marc Tarpenning and martin Eberhard founded Tesla Motors in the year 2003. The company is seen to expand after the foundation year. The company Tesla Motors became a public company in 2010. The company Tesla Motors believes in the performance driven, ecofriendly and transportation that is accessible to all type of customers. Tesla offers premium brands like Model S, Model X and Roadster (Tesla Motors 2016). Situational Analysis: The male population rather than female population demand the products of Tesla Motors. The Roadster Model of Tesla is much in demand by the upper class who looks for luxury cars (Chen and Perez 2015). The electric cars, which are manufactured, are not affordable by the common person due to higher amount of down payment. Macroeconomic Analysis: The global market for the Electric car companies needs to be identified before Tesla enters into the market for the retail sale of the cars. It is expected that the use of the electric vehicle car is going to increase (Anderson 2012). The demand for the electric vehicles is seen to rise very slowly and there is external and internal competition in the electric vehicle battery industry (Belch and Belch 2012). In a world where oil is limited, the alternate source of fuel is the use of electricity. (See appendix 1.1 PESTLE Analysis). Microeconomic Analysis: The suppliers will help in creating and delivering of customer value. The company Tesla Motors can take the support of the marketing intermediaries so that they are able to promote and distribute the goods (Zimmerman and Blythe 2013). Among all the market, the consumer market is the targeted market for Tesla Motors. Electric cars are designed for the young people from the elite background who would like driving this type of a car (Chernev 2012). Government will help in providing the subsidy to the company so that it grows. Media will help in promoting electric car usage in the city (see appendix 1.2 Porters Five Forces). Internal Analysis: Primary Activities includes: Inbound logistics: There are some components that are manufactured in house by Tesla. There are other components that are delivered and produced by a number of suppliers. Operations: The process of manufacturing of the cars is highly innovative and automated with the multifunction robots programmed to produce cars. Outbound Logistics: The distribution channel of Tesla is vast and plays the role pof educating the customers on the benefits of the electric cars (Farrington 2012). Marketing and Sales: There is no money spent on the traditional forms of marketing by Tesla They try to develop their own network of stores. The company uses the short web based films for making ad campaigns on You Tube (Weinstein 2014). Support Activities: Procurement: There is a good strategic relationship with the suppliers like the Panasonic which helps in gaining benefit for each of the party and the sharing of the information Infrastructure: The Company Tesla Motors follow a horizontal organizational structure with the CEO making major decisions and delegating the authority to the lower levels. There would be a better process of communication and faster decision-making (Howes 2015). R and D: The Company Tesla Motors are constantly engaged in the innovation of the products so that they are able to reduce their costs and remain sustained in their image. The patents protect the ideals so that they are not exploited with innovation (Drucker 2014). Human Resources: With the growing global presence, the company is hiring for the most talented group of people who helps in the preserving of the culture. (see appendix 1.3 Internal Analysis) SWOT: Strength: The focus will be on the development of technology and cost is kept low through the secondary component. A strong department of R and D will be established through efficient technology. There is a lean management system, which helps in reducing the operation costs. This would help reducing the complexity in business and there is growing level of trust. Tesla Motors establish a strategic relationship with companies like Dailmer, Toyota Motors and Panasonic (Tesar and Bodin 2013). Weakness: There is strong liquidity problem faced by Tesla Motors. Though there has been a huge sales of Model S is has a large amount of debt of 70 million dollars to recover (Peter and Donnelly 2013). Opportunity: The message needs to propagate to the customers regarding the usefulness of using the electric cars and their environmental benefits. The government is likely to provide encouragement for providing a large amount of subsidies for the automobile industry to grow and attract customers. Threat: There is an innumerable seller of electric cars who sells at a much affordable rate. The competitors they are trying to use hydrogen-powered vehicles that provides the same performance (Penaloza, Toulouse and Visconti 2012) (see appendix 1.4 SWOT analysis). Market Attractiveness The business sector engaging quality of the three nations have been considered utilizing the PESTEL analysis for the suggested markets. Notwithstanding, the business sectors should be assessed in light of the electric vehicles in Tesla in every nation to set up the support what nation is productive and viable for association with Tesla. The political environment of the nations are distinctive in light of the soundness in the business sector for the Tesla products. The monetary environment substantiates the disposable level of income of the general population and the interest in electric vehicles by Tesla. The social environment depends on the liberal activities. The innovation component is one of the critical variable that should be assessed as electric vehicle is an inventive item by Tesla. Then again, legal and environment conditions depend on the guidelines and controls that need to fit in with manageability (Madureira 2014). The all the three markets based on GDP are analyzed based on the economy as well (See appendix 1.5a Market Attractiveness and 1.5b PESTEL Analysis for each country). Ansoffs Matrix The likely ways of approaching this strategy includes the following: New Distribution channels New geographical markets Diverse policies related to pricing in order to attract different customers New dimension of the products With the help of this strategy, Tesla will be able to sell its existing products to the new markets in the countries where Tesla do not exist. The market development strategy is the most risky strategy as compared to that of market penetration. (See appendix 1.8 Ansoff Matrix) Recommended Market: Sri Lanka Country, Choices and Concentration The country is Sri Lanka and the people will have a choice for the electric cars. The country is not too vast, so the main concentration will be on price. Consumption, Commitment, Currency Tesla requires a long-term commitment to build a new market in Sri Lanka. The foreign currencies should not fluctuate much against the home currency. Caveats, Channels Tesla will follow a direct and indirect channel for the distribution of the automobile. The company follows a law that will help Tesla to set up the industry. Communication, Capacity to Pay The capacity to pay is quite high in Sri Lanka as the country is developed country and the communication level is also high. Contractual Obligation, Culture There is a Contractual Obligation by which the individuals need to go through contractual obligation before purchasing the cars. The person in Sri Lanka mainly follows the Western culture. Bangladesh Country, Choices and Concentration The Country is Bangladesh and the concentration is to sell the goods to the rich residents. Consumption, Commitment, Currency In order to avoid the difficulties in pricing, the foreign currencies should not fluctuate against the Bangladeshi Taka. Caveats, Channels The distribution channel should be mostly through the direct channel. Contractual Obligation, Culture Bangladesh had started to follow the Western culture and the country has now become developed with diverse individuals so the country will follow Contractual Obligation. Communication, Capacity to Pay Most of the people in Bangladesh is not developed and as a result, the communication should be through the SMS technology. Dubai: The 12 Cs Framework is segregated into three components the market place, engagement and infrastructure. Customers and Clients: There is a huge demand for the products of Tesla by the customers, as they are increasingly becoming environment friendly (Paliwoda, Andrews and Chen 2013). (See appendix 1.6 12Cs Framework) Market Attractiveness of Dubai and Justification of choosing Dubai: Dubai is a cosmopolitan city with diversity and contrasts with population from Asia, Europe and Africa. Dubai is city with the global aviation hub. There are a large number of flights operating back and forth Dubai to many international locations. Dubai is a city with the excellent infrastructure. The city boasts of the excellent roads and public transport (Kratsch and Skelly 2013). Identification of the market entry strategy and clear justification of the strategy: The company Tesla will be using the Franchising strategy to establish the brand name. The main reason for this is that there is going to be freedom of employment, the products and the services are already proven in the market. The trademark is widely accepted by the buyers of cars. The risk of failure will also be less (Clow and Baack 2012). (See appendix 1.7 Market Entry Strategy) 7Ps of three different countries: Dubai Product - The Company Tesla Motors offers some of the premium brands in the market. The Model S of Tesla is the most preferred brands. The Model 3 was designed for retail sell and mass market in Dubai Price - The Company Tesla Motors fixes the luxury cars within the range of 3000 dollars, which is developed so that more number of customers is attracted towards buying electric cars. The demand is mainly due to the zero emissions of cars. Promotion - The loyalty programs will help in providing comfortable and safe driving the make the customers family to use the bonus and becoming the Teslas Customers (Homburg, Krohmer and Kuester 2013). The website will be used for the promotion of the car brand. The details of the new car and promotion of the campaign will be done through the website. Place - The place where the product is going to be sold is shopping malls in the showroom, near Palm Jumeirah where huge number of tourist throng the area. Process - The process involves the delivery of the products by Tesla Motors. The company offers excellent customers delivery services. People - The Company Tesla Motors is reliant upon the front line sales staff to the Managing director. The company makes sure there are right people who would be offering business. Packaging - The company Tesla Motors tries to ensure that the model of the electric cars has amazing features that would help in wooing the customers. The interior designing of the car would be similar to that of the fuel-enabled cars. Bangladesh Product The product of Tesla mainly deals with the high and electric car that has excellent handling. The electric cars and the products of Tesla will gain profit in Bangladesh due to the increased income of a particular segment of residents. Place Chittagong is the place in Bangladesh which will be ideal for Tesla to build the new market of its existing products. Price The price will vary greatly, however Bangladesh is a developing country so Tesla will not benefit by selling a car with a high range of prices. Promotion In Bangladesh, the promotion will be executed mainly with the help of the automobile magazine in Bangladesh. People - In Bangladesh, the middle class people are improving at a rapid pace which in turn will result in the greater movements as well as greater use of the vehicles provided by Tesla. Processes The process involves the delivery of the Tesla cars to Bangladesh that is executed with the help of excellent delivery process. Packaging The product of Tesla is mainly designed and the company develops a protective packaging containers. Sri Lanka Product Since Sri Lanka is growing in terms of technology, the electric cars will be widely accepted by the individuals. Place Peliyagoda is the name of the place in Sri Lanka, which will be ideal for Tesla to build their existing products in the new market. Price In the case of Sri Lanka, the price of Tesla will mainly depend on the preferences of the buyers. People Bangladesh is mainly the country that has a high rate of literacy rate and they are intelligent enough to choose the right vehicle. Promotion The cars are mainly promoted by the advertising agencies. Processes - The process involves the delivery of the Tesla cars to Sri Lanka that is executed with the help of excellent delivery process. Packaging Sri Lanka is a developing country and so the packaging will be efficient and will be done based on the protective handling. 7Ps adapted based on the behavior of the consumer: The 7Ps that is noted for the three countries justify that the market of Dubai would be more favorable for Tesla Motors to flourish. The environment is conducive for the performance of business and this will help the business to grow. The company through the market research can understand that the income status of people in Dubai is sounder than that of Bangladesh and Sri Lanka (see appendix 1.9 Marketing Mix (7Ps)). Conclusion: Tesla Motors has to face a high competition in Dubai for electric cars. There are a number sellers of electric cars like BMW, Ford, General Motors and Mercedes. The company would be able to gather a large share in the market with leading in the innovation in the electric car manufacturing industry. It has been realized by the company Tesla Motors that the renewable energy is limited and so there is a requirement for protecting the environment. References: Anderson, D. 2012.Strategic marketing planning for the small to medium-sized business. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Belch, G. and Belch, M. 2012.Advertising and promotion. New York: McGraw-Hill/Irwin. Chen, Y. and Perez, Y., 2015, June. Business model design: lessons learned from Tesla Motors. InGerpisa Conference, ENS Cachan, Paris(pp. 10-12). Chernev, A. 2012.Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clow, K. and Baack, D. 2012.Cases in marketing management. Thousand Oaks, Calif.: SAGE. Drucker, P. 2014.Innovation and entrepreneurship. Routledge. Elkington, J., and Zeitz, J. 2014.The breakthrough challenge: 10 ways to connect today's profits with tomorrow's bottom line. John Wiley Sons. Farrington, A. 2012.Promotional Media and Promotional Content in Marketing. New Delhi: World Technologies. George, H. and Mitchell, L. 2012.Situational analysis of cultural industries in the Pacific. Noumea, New Caledonia: Secretariat of the Pacific Community. Glynn, M. and Woodside, A. 2012.Business-to-business marketing management. Bingley, U.K.: Emerald. Green, J. 2012.Advertising. New York: Rosen Central. Homburg, C., Krohmer, H., and Kuester, S. 2013.Marketing management. London [u.a.]: McGraw-Hill Higher Education. Howes, C. J. 2015.Organizational Performance: The Key to Success in the 21St Century. Xlibris Corporation. Hutt, M. and Speh, T. 2013.Business marketing management. Australia: South-Western, Cengage Learning. Hutt, M. and Speh, T. 2014.Business marketing management B2B. Andover: Cengage Learning EMEA. Hutt, M. and Speh, T. 2014.Marketing management. Upper Saddle River, N.J.: Prentice Hall. Khooi, K., and Rashad Yazdanifard, H. 2015. How to Plan and Strategically Manage an Electric Vehicle (EV) Charging Station.Global Journal of Management And Business Research,15(4). Kratsch, H. and Skelly, J. 2013.Situational analysis. Lee, K. and Carter, S. 2012.Global marketing management. Oxford: Oxford University Press. Madureira, L., 2014. Market and Competitor Analysis: Real Exercise.The Art of Intelligence: Simulations, Exercises, and Games, p.125. Mohajan, H., 2013. Economic development of Bangladesh. Mullins, J. and Walker, O. 2013.Marketing management. New York: McGraw-Hill. Paliwoda, S., Andrews, T., and Chen, J. 2013.Marketing Management in Asia. Hoboken: Taylor and Francis. Pasquier, M. and Villeneuve, J. 2012.Marketing management and communications in the public sector. New York: Routledge. Penaloza, L., Toulouse, N., and Visconti, L. 2012.Marketing management. Abingdon, Oxon: Routledge. Peter, J. and Donnelly, J. 2013.A preface to marketing management. New York: McGraw-Hill. Peter, J. and Donnelly, J. 2013.Marketing management. New York, NY: McGraw-Hill Irwin. Terpstra, V., Foley, J. and Sarathy, R., 2012.International marketing. Naper Press. Tesar, G. and Bodin, J. 2013.Marketing management in geographically remote industrial clusters. Singapore: World Scientific. Tesla Motors. 2016.Model S Model X. Available at: https://www.teslamotors.com/ [Accessed 21 Jul. 2016]. Weinstein, A. 2014.Marketing. London: Routledge. Zimmerman, A. and Blythe, J. 2013.Business to business marketing management. New York, NY: Routledge.

Coloring My Life free essay sample

The crayons scraped across the paper, blank except for a variety of black lines and dots forming daisies and ladybugs. Red, green, yellow, blue: the coloring page slowly came to life. Nothing ever looked so beautiful to me. It was the summer of 2004, during a treasured visit with my grandma, and we were coloring together like we had since before I can remember. Coloring with her always overshadowed her dementia, which had been worsening for months, and transformed her into the Grandma I knew – a bright, vibrant woman who had a positive impact on everyone she knew. During the first twelve years of my life – the last twelve of my grandma’s – our roles with respect to each other changed significantly. Since the day that I was born, she was my favorite guest, babysitter, and one of my best friends. She took care of me for several months when I was an infant and my mother had a serious illness, and visited frequently as I grew up. We will write a custom essay sample on Coloring My Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My grandma was my inspiration, and I adored her irrevocably. However, as the years went by she slowly faded into a completely different person. Her children and grandchildren for whom she had once been the matriarch and caretaker now took on parental roles with respect to her. â€Å"I married a nurse so you could take care of me in my old age, and now look where it’s gotten me!† my Pop-pop once joked. My grandma, who had spoken very little during the past few months, smiled slightly and stated, â€Å"the tables have turned.† She could not have been more right. The tables had in fact turned, and would never turn back. Since I was so young at the time of her diagnosis, I could not fully comprehend my grandmother’s condition, so I did not act any differently around her when she started showing symptoms of dementia. The way that I treated her made everyone in my family a little more comfortable, a little happier, and a little more able to see the old Grandma. Something as simple as coloring eased the stress of the situation, provided an opportunity for my grandma to restore her image as my caretaker and friend, and allowed her to work within the constraints of her disease. We had colored together since before I could remember and now, as I matured and she deteriorated, it became therapeutic for both of us. This was one of the few things that remained constant during all the recent change. What to some people seems like an ordinary task – rubbing pigmented wax on paper – was to me a way to reconnect with a part of my grandma and myself that was slipping away more each day. She put color into my life and played a significant role in shaping me into the person that I am today. My grandmother died on April 8, 2006, and many of my enduring memories of her are from when we colored together. She inspired nearly everyone who was lucky enough to meet her, and I strive every day to be as vivacious, lighthearted, and compassionate as she was. My experiences with her have taught me that maintaining a positive attitude and viewing people in a favorable light can change everything.